PolyAI, Taboola, Contentful and Docusign are 2026 Digiday Technology Awards winners

PolyAI won the Best AI Tool category at the 2026 Digiday Technology Awards, where SafeRide Health's deployment of PolyAI's agentic dialog platform agent Steven now handles more than 80% of inbound calls, cutting speak-to-human rates from 55% to 2% and saving 47,000 agent hours. Taboola founder and CEO Adam Singolda was named Technology Founder of the Year for DeeperDive, a conversational AI platform launched in 2025 with publisher partners including Gannett, The Independent and USA Today, whose users generate nearly three times more revenue per user. Contentful and Docusign won Best Personalization & A/B Testing Platform after Docusign replaced its legacy CMS and launched tailored homepages for 20 audience segments, reaching 6.19 million monthly active profiles and testing more than 20 audiences across 7,000 pages in 14 languages by March 2026.

PolyAI, Taboola, Contentful and Docusign are 2026 Digiday Technology Awards winners This year’s Digiday Technology Awards honor the companies embracing AI and automation tools to enhance personalized experiences, enable precise targeting and drive performance across platforms and channels. Winners are also integrating advanced e-commerce technologies and focusing on integrated measurement and analytics solutions that unveil deeper performance tracking. In the Best AI Tool category, PolyAI — which serves hundreds of enterprises across 75 languages and 25 countries — is recognized as the winner. SafeRide Health deployed Steven, an AI agent built on PolyAI’s agentic dialog platform, to autonomously handle member authentication, ride bookings, cancellations and modifications. Steven now manages more than 80% of inbound calls, cutting speak-to-human rates from 55% to 2% and saving 47,000 agent hours while accelerating patient service. Steven has become a core part of how SafeRide operates. Adam Singolda, founder and CEO of Taboola, was named Technology Founder of the Year. Singolda and Taboola launched DeeperDive in 2025 to give publishers a conversational AI experience built on their own journalism. The platform uses reader behavior to deliver relevant answers while keeping audiences and revenue on publisher sites. Partnerships with Gannett, The Independent and other publishers drove adoption, while USA Today integrated reader questions into newsroom workflows. DeeperDive users generate nearly three times more revenue per user, with minimal cannibalization of existing revenue. In the Best Personalization & A/B Testing Platform, Contentful and Docusign earned the win. Contentful helped Docusign replace its legacy CMS with a scalable platform for personalized digital experiences. Using Contentful Personalization, Docusign launched tailored homepages for 20 audience segments without developer support, incorporating firmographic and intent data. The approach expanded audience insights, accelerated content localization and enabled continuous experimentation. By March 2026, Docusign reached 6.19 million monthly active profiles and tested more than 20 audiences across 7,000 pages in 14 languages. Explore all the 2026 Digiday Technology Awards winners below. Best Affiliate Marketing Platform The CJ Platform Best Agentic AI Tool – NEW Search Atlas: The First Agentic AI Marketing Platform Best AI Platform WRITER & Qualcomm: A New Standard for Brand Excellence Best AI Tool PolyAI & SafeRide: The AI agent America’s patients call Best Alternative Identification Technology Seedtag and Qatar Tourism: Privacy-First Global Campaign Best Attribution Tool Kroger Precision Marketing – PrecisionView 360 Best Automation Tools and/or Platform ThisIsWhyWithGoogle Best Buy-Side Programmatic Platform Viant’s Ad Platform Redefines CTV as a Growth Engine Best Content Creation Platform Digiday Media & RHEI – Global Launch of Made for Creators Best Content Management System Lastmile Retail – Leading Enterprise-Grade Local Marketing Best Content Marketing Platform Celtra Best Creator Marketing Platform Influencity Best Customer Data Platform swsh x Rolling Stone Best Data Management Platform Optable & Unity – Unlocking Brand Demand for 256M Gamers Best Data Team Rise Best Digital Out-of-Home Advertising Technology HOPE Hydration Best E-Commerce Technology Postscript and Aloha Collection: Shopper AI The First Agentic Storefront by Swap Best Event Platform Cvent Event-Led Growth at Scale Best In-Store Technology Endear & GANNI: Driving In-Store Sales Best Interactive Content Platform Kaltura Agentic Avatar Best Location Data Platform Simpli.fi Turns Location Data Into Measurable Store Visits Best Marketing Analytics Platform Realtor.com achieves 300% ROI with Knotch Best Marketing Automation Platform Omnisend: Ecommerce Email & SMS Marketing Platform Best Measurement Solution Mastercard Media Measurement Best Mobile Marketing Platform Adjust & Virgin Mobile UAE – Mobile Marketing Best Monetization Platform for Publishers Transmit Best Native Advertising Platform beehiiv ad network Best Partner Clean Room Vault Data Clean Room Best Personalization & A/B Testing Platform Contentful x Docusign: Personalization at Scale Best Sales Enablement Platform Seismic Enablement Cloud Best Sell-Side Programmatic Platform Intent IQ’s Bid Enhancement for ID-less Monetization Best SEO Platform Semrush One – Semrush, an Adobe company Best Subscription Platform Subtext SMS Platform Powers Subscriber Engagement & Growth Best Sustainable Ad Tech Platform DanAds & Tripadvisor – Eco-Rewards in Ad Express Best Video Advertising Platform Transmit Best Video Management Platform Cloudinary Video Platform Technology Founder of the Year Adam Singolda – Taboola More in Awards ShopMy, Google and WordPress VIP are among this year’s Digiday Technology Awards finalists https://digiday.com/announcement/awards/shopmy-google-and-wordpress-are-among-this-years-digiday-technology-awards-finalists/ This year’s Digiday Technology Awards finalists reflect an industry adapting to a rapidly changing digital landscape, with AI-ready infrastructure, first-party data, privacy and operational efficiency emerging as defining priorities. Across publishing, commerce and advertising, technology leaders are rethinking the systems that underpin digital experiences and finding new ways to make those systems more responsive to … NFL, Verizon, NBCUniversal and Adobe are among the 2026 Digiday Content Marketing Awards Winners https://digiday.com/announcement/awards/nfl-verizon-nbcuniversal-and-adobe-are-among-the-2026-digiday-content-marketing-awards-winners/ This year’s Digiday Content Marketing Awards winners demonstrate how brands are shifting toward more authentic, community-driven approaches to content. By partnering with creators, experts and complementary brands, organizations are building trust while reaching audiences through more relevant storytelling. The winning work also highlights the rise of interactive experiences that move beyond traditional campaigns, creating opportunities … Ford, Amazon Prime Video and Pokémon are among the 2026 Digiday Content Marketing Awards finalists https://digiday.com/announcement/awards/ford-amazon-prime-video-and-pokemon-are-among-the-2026-digiday-content-marketing-awards-finalists/ This year’s Digiday Content Marketing Awards finalists are creating interactive experiences and leaning on immersive storytelling to foster loyal audiences and build deeper connections. Dedicated channels and content ecosystems are enabling brands to better service niche audiences, while localization and multilingual content are helping brands connect with consumers worldwide. Finally, cross-platform strategies allow advertisers to …