# PolyAI, Taboola, Contentful and Docusign are 2026 Digiday Technology Awards winners > Source: > Published: 2026-09-22 17:12:33+00:00 # PolyAI, Taboola, Contentful and Docusign are 2026 Digiday Technology Awards winners This year’s Digiday Technology Awards honor the companies embracing AI and automation tools to enhance personalized experiences, enable precise targeting and drive performance across platforms and channels. Winners are also integrating advanced e-commerce technologies and focusing on integrated measurement and analytics solutions that unveil deeper performance tracking. In the Best AI Tool category, PolyAI — which serves hundreds of enterprises across 75 languages and 25 countries — is recognized as the winner. SafeRide Health deployed Steven, an AI agent built on PolyAI’s agentic dialog platform, to autonomously handle member authentication, ride bookings, cancellations and modifications. Steven now manages more than 80% of inbound calls, cutting speak-to-human rates from 55% to 2% and saving 47,000 agent hours while accelerating patient service. Steven has become a core part of how SafeRide operates. Adam Singolda, founder and CEO of Taboola, was named Technology Founder of the Year. Singolda and Taboola launched DeeperDive in 2025 to give publishers a conversational AI experience built on their own journalism. The platform uses reader behavior to deliver relevant answers while keeping audiences and revenue on publisher sites. Partnerships with Gannett, The Independent and other publishers drove adoption, while USA Today integrated reader questions into newsroom workflows. DeeperDive users generate nearly three times more revenue per user, with minimal cannibalization of existing revenue. In the Best Personalization & A/B Testing Platform, Contentful and Docusign earned the win. Contentful helped Docusign replace its legacy CMS with a scalable platform for personalized digital experiences. Using Contentful Personalization, Docusign launched tailored homepages for 20 audience segments without developer support, incorporating firmographic and intent data. The approach expanded audience insights, accelerated content localization and enabled continuous experimentation. By March 2026, Docusign reached 6.19 million monthly active profiles and tested more than 20 audiences across 7,000 pages in 14 languages. Explore all the 2026 Digiday Technology Awards winners below. **Best Affiliate Marketing Platform** The CJ Platform **Best Agentic AI Tool – NEW** Search Atlas: The First Agentic AI Marketing Platform **Best AI Platform** WRITER & Qualcomm: A New Standard for Brand Excellence **Best AI Tool** PolyAI & SafeRide: The AI agent America’s patients call **Best Alternative Identification Technology** Seedtag and Qatar Tourism: Privacy-First Global Campaign **Best Attribution Tool** Kroger Precision Marketing – PrecisionView 360 **Best Automation Tools and/or Platform** ThisIsWhyWithGoogle **Best Buy-Side Programmatic Platform** Viant’s Ad Platform Redefines CTV as a Growth Engine **Best Content Creation Platform** Digiday Media & RHEI – Global Launch of Made for Creators **Best Content Management System** Lastmile Retail – Leading Enterprise-Grade Local Marketing **Best Content Marketing Platform** Celtra **Best Creator Marketing Platform** Influencity **Best Customer Data Platform** swsh x Rolling Stone **Best Data Management Platform** Optable & Unity – Unlocking Brand Demand for 256M Gamers **Best Data Team** Rise **Best Digital Out-of-Home Advertising Technology** HOPE Hydration **Best E-Commerce Technology** Postscript and Aloha Collection: Shopper AI The First Agentic Storefront by Swap**Best Event Platform** Cvent Event-Led Growth at Scale **Best In-Store Technology** Endear & GANNI: Driving In-Store Sales **Best Interactive Content Platform** Kaltura Agentic Avatar **Best Location Data Platform** Simpli.fi Turns Location Data Into Measurable Store Visits**Best Marketing Analytics Platform** Realtor.com achieves 300% ROI with Knotch **Best Marketing Automation Platform** Omnisend: Ecommerce Email & SMS Marketing Platform **Best Measurement Solution** Mastercard Media Measurement **Best Mobile Marketing Platform** Adjust & Virgin Mobile UAE – Mobile Marketing **Best Monetization Platform for Publishers** Transmit **Best Native Advertising Platform** beehiiv ad network **Best Partner Clean Room** Vault Data Clean Room **Best Personalization & A/B Testing Platform** Contentful x Docusign: Personalization at Scale **Best Sales Enablement Platform** Seismic Enablement Cloud **Best Sell-Side Programmatic Platform** Intent IQ’s Bid Enhancement for ID-less Monetization**Best SEO Platform** Semrush One – Semrush, an Adobe company **Best Subscription Platform** Subtext SMS Platform Powers Subscriber Engagement & Growth **Best Sustainable Ad Tech Platform** DanAds & Tripadvisor – Eco-Rewards in Ad Express **Best Video Advertising Platform** Transmit**Best Video Management Platform** Cloudinary Video Platform **Technology Founder of the Year** Adam Singolda – Taboola ### More in Awards #### [ShopMy, Google and WordPress VIP are among this year’s Digiday Technology Awards finalists](https://digiday.com/announcement/awards/shopmy-google-and-wordpress-are-among-this-years-digiday-technology-awards-finalists/) This year’s Digiday Technology Awards finalists reflect an industry adapting to a rapidly changing digital landscape, with AI-ready infrastructure, first-party data, privacy and operational efficiency emerging as defining priorities. 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