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Persona and Persuasive Framing in AI Voice Agents: A $2\times2$ Field Experiment with Children

A 2x2 randomized field experiment embedded in a public German Santa Claus telephone hotline found that persuasive framing raised the probability of a prosocial wish from 11.6% to 45.7%, while persona authority had a near-zero effect, according to an arXiv paper (arXiv:2609.38782v1). Of 1,072 logged calls, 89 conversations (median age 6) met inclusion criteria, and children hung up on the low-authority Helper persona far more often within the first minute (65% vs. 39%). The authors conclude that where context already lends an agent legitimacy, how it speaks shapes children's compliance more than who it claims to be.

read1 min views1 publishedOct 1, 2026

arXiv:2609.38782v1 Announce Type: new Abstract: Conversational agents increasingly interact with children, yet evidence on how their design shapes children's susceptibility to persuasion comes almost entirely from the lab. We report a $2\times2$ randomized field experiment embedded in a public German Santa Claus telephone hotline. Children's calls were randomly routed to one of four LLM voice agents varying persona (Santa, high authority, vs. Helper, low authority) and framing (persuasive nudges toward prosocial wishes vs. neutral). Of 1,072 logged calls, 89 conversations (median age 6) met inclusion criteria. Persuasive framing raised the probability of a prosocial wish from 11.6% to 45.7%, robust to controls. Persona authority showed a near-zero effect: Santa did not outperform the Helper. Persona instead shaped engagement; children hung up on the Helper far more often within the first minute (65% vs. 39%). Where context already lends an agent legitimacy, how it speaks shapes children's compliance more than who it claims to be.

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