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Generative AI in gaming continues to receive mixed reactions from players, and a new poll shows that many PC gamers remain skeptical about AI disclosures on Steam. While some players are comfortable with limited AI use, the survey suggests that trust in developers’ transparency is still a concern. Steam asks developers to disclose how AI is used in their games, but it’s not something that’s automatically scanned.
The findings come from GameDiscoverCo, which surveyed nearly 3,800 Steam players between June 25 and July 2, 2026. These respondents were part of the publication’s larger Steam Fan Snapshot project, which has collected data from around 16,000 participants. The survey focused on how players view AI disclosures on Steam and whether they believe developers are accurately reporting the use of AI-generated content in games.
Are PC gamers OK with AI, and do they trust devs to tell us about it? #
According to the poll, 43% of respondents said they have no major issue with buying a game that includes an AI disclosure. Another 26% were neutral, while 31% viewed such disclosures negatively. Most notably, 8% said they would refuse to buy a game because of its AI disclosure. These numbers suggest that AI use in games is not universally rejected, but it remains a significant concern for a substantial portion of the PC gaming community.
The survey also examined how closely players pay attention to AI disclosure sections on Steam pages. About 44% said they read the disclosures in detail, while 45% said they at least glance at them. Only 11% reported that they do not engage with the disclosures at all. This means that nearly 89% of respondents notice the AI disclosure section in some form, indicating that it plays a role in purchasing decisions for many Steam users.
Trust in the accuracy of these disclosures appears to be low. Only 17% of respondents believed that game developers are fully disclosing all audiovisual AI use in their games. Another 25% said they think many developers disclose AI use, while 35% believed that only some developers do so. Additionally, 16% felt that not many developers disclose AI use, and 4% believed that basically none do. Since the largest share of respondents selected “only some,” the poll points to a clear trust issue between players and developers regarding AI transparency.
The survey also explored opinions on AI-assisted development tools, such as coding helpers like Claude Code. Although Steam’s current policy does not require developers to disclose the use of AI tools for efficiency gains, 56% of respondents said such tools should be disclosed. Only 8% disagreed, while 37% were neutral or did not care. This suggests that many players want broader transparency, even for AI tools used behind the scenes during development.
So, while Steam actively asks developers submitting to their platform to disclose AI use, many gamers believe they’re not all being 100% truthful. Lying to Valve, however, does violate the Steam Distribution Agreement – putting devs at risk of delisting or account closure. Either way, nearly 20% of games in Steam’s recent Next Fest event came with a generative AI warning, and we may only see this number grow in the future… especially with mass layoffs happening at companies like Xbox.