# Palworld publishing lead says the devs avoid using AI because “gamers don’t want it” – end of conversation > Source: > Published: 2026-06-19 15:37:17+00:00 👋 Newsletters Subscribe to our newsletters Sign up for our free, weekly newsletter! Subscribe By signing up, you acknowledge our privacy policy and may receive occasional deal communications; you can unsubscribe anytime. 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Read More Table of Contents Palworld devs are happy to work without relying on AI Early Prime Day deals Prime Day is coming — don’t miss the deals We doubt that discussion of generation AI in gaming is going away anytime soon, and the latest person to chime in on the debate is John “Bucky” Buckley, the head of publishing and communications at Pocketpair, the developers of Palworld. According to Bucky, the solution is simple – just don’t use AI – because “gamers don’t want it” and it’s not strictly essential for devs. Palworld took the gaming world by storm (and attracted Nintendo’s lawyers) when it released into early access in 2024. The Pokémon-inspired open-world title has been much quieter since its initial boom, but the developers are quickly approaching their version 1.0 release on July 10. The update is said to be so big that the number of changes will shock you. Sign up for our free, weekly newsletter! Subscribe By signing up, you acknowledge our privacy policy and may receive occasional deal communications; you can unsubscribe anytime.Leave this field empty if you’re human: Palworld devs are happy to work without relying on AI In a recent chat with GamesRadar+, speaking on the topic of generative AI, Buckley plainly claims that “Gamers don’t want it”. “And if the gamers don’t want it, I guess that’s it, right? Not much of a conversation to be had,” he added. That essentially demonstrates his opinion on the matter in a nutshell, though there are multiple facets of AI to consider. Early Prime Day deals Prime Day is almost here, and we've found all the best early deals on tech and gaming. AMD Ryzen 7 9800X3D - was $479 now $449 Samsung 32" Odyssey G55C - was $329 now $189 Amazon Kindle Colorsoft Essentials Bundle - was $306.27 now $172.97 Hisense 100" U7 Mini-LED - was $4,499 now $2,797 Skytech Gaming King 95 Gaming PC - was $3,699 now $3,499 Prices correct as of June 18th on Amazon.com. More than 1,700 games in Steam’s Next Fest this month come with a generative AI warning, and painfully obvious AI art assets on store pages simply aren’t appealing. He’s less certain about the future of AI-assisted code, but the publishing lead suggests AI art is low-effort. “I think people will look at it and say, ‘Did you need to do that?’ Couldn’t you just do it yourself?,” he said. “I’m sure some people are doing it. It’s not really for us. I personally can’t imagine it ever being too prominent. I’m sure there are some companies out there, some big companies, that are maybe using it to save time. I don’t know. I don’t really think gen AI has much – I don’t want to call it a bubble, but I don’t know how much longer it’s gonna keep up. Even Steam is pushing back a certain amount on it.” John “Bucky” Buckley, Communications Director & Publishing Manager at Pocketpair Buckley says Pocketpair has “a lot of artists in-house,” so there’s no need to rely on AI to pick up any slack. He says the artists working on Palworld “like doing stuff themselves,” adding that “there’s no reason to get rid of them for the sake of an AI doing it; just seems pointless”. Some markets are more willing to experiment, but he predicts gamers will remain against it “for a while”. Prime Day is coming — don’t miss the deals Get ready for exclusive savings with Prime. Ages 18–24 can get a 6-month Prime trial for $0 Start your Prime trial → He has previously discussed the idea of being ‘100% human-made’ as a marketing ploy, though he says “it’s a bit dystopian that it might end up like that”. He probably just prefers the pride of not needing an AI warning on Palworld’s Steam store page. 922Would you buy a bare bones Steam Machine?Would you buy a variant of the Steam Machine with no RAM and/or no SSD and install them separately to help save on costs? No, I want the Steam Machine to be complete Yes, I would buy a RAM-less version Yes, I would buy an SSD-less version I'd buy a bare bones version with neither component About the Author Jack Goodall At PC Guide, Jack is mostly responsible for reporting on hardware deals. He also specializes in monitors, TVs, and headsets and can be found putting his findings together in a review or best-of guide. Load More You can trust PC Guide Our team of experts use a combination of independent consumer research, in-depth testing where appropriate - which will be flagged as such, and market analysis when recommending products, software and services. Find out how we test here. 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