# Palo Alto CEO Arora says AI pricing needs to fall 90% as token costs skyrocket

> Source: <https://www.machinebrief.com/news/palo-alto-ceo-arora-says-ai-pricing-needs-to-fall-90percent-9ej4>
> Published: 2026-07-09 17:24:37+00:00

# Palo Alto CEO Arora says AI pricing needs to fall 90% as token costs skyrocket

Source:

[CNBC Technology](https://www.cnbc.com/technology/)Palo Alto Networks CEO Nikesh Arora said high token costs could prevent businesses from adopting artificial intelligence at scale.

Palo Alto Networks CEO Nikesh Arora said high

[token](/glossary/token)costs could prevent businesses from adopting[artificial intelligence](/glossary/artificial-intelligence)at scale.Get AI news in your inbox

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