{"slug": "palo-alto-ceo-arora-says-ai-pricing-needs-to-fall-90-as-token-costs-skyrocket", "title": "Palo Alto CEO Arora says AI pricing needs to fall 90% as token costs skyrocket", "summary": "Palo Alto Networks CEO Nikesh Arora said AI pricing needs to fall by 90% because token costs are skyrocketing, warning that high costs could prevent businesses from adopting artificial intelligence at scale.", "body_md": "# Palo Alto CEO Arora says AI pricing needs to fall 90% as token costs skyrocket\n\nSource:\n\n[CNBC Technology](https://www.cnbc.com/technology/)Palo Alto Networks CEO Nikesh Arora said high token costs could prevent businesses from adopting artificial intelligence at scale.\n\nPalo Alto Networks CEO Nikesh Arora said high\n\n[token](/glossary/token)costs could prevent businesses from adopting[artificial intelligence](/glossary/artificial-intelligence)at scale.Get AI news in your inbox\n\nDaily digest of what matters in AI.", "url": "https://wpnews.pro/news/palo-alto-ceo-arora-says-ai-pricing-needs-to-fall-90-as-token-costs-skyrocket", "canonical_source": "https://www.machinebrief.com/news/palo-alto-ceo-arora-says-ai-pricing-needs-to-fall-90percent-9ej4", "published_at": "2026-07-09 17:24:37+00:00", "updated_at": "2026-07-09 17:53:00.080892+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-policy", "ai-infrastructure"], "entities": ["Palo Alto Networks", "Nikesh Arora"], "alternates": {"html": "https://wpnews.pro/news/palo-alto-ceo-arora-says-ai-pricing-needs-to-fall-90-as-token-costs-skyrocket", "markdown": "https://wpnews.pro/news/palo-alto-ceo-arora-says-ai-pricing-needs-to-fall-90-as-token-costs-skyrocket.md", "text": "https://wpnews.pro/news/palo-alto-ceo-arora-says-ai-pricing-needs-to-fall-90-as-token-costs-skyrocket.txt", "jsonld": "https://wpnews.pro/news/palo-alto-ceo-arora-says-ai-pricing-needs-to-fall-90-as-token-costs-skyrocket.jsonld"}}