Own the Answer and the Ad: Maximizing Impact From AI Search

AI answer engines now shape prospective students' first impressions of colleges, and institutions can influence those impressions by owning both the answer and the ad, according to Jon Covell in a piece published August 19, 2026.

Own the Answer and the Ad: Maximizing Impact From AI Search Kristine Maloney Wed, 08/19/2026 - 03:00 AM AI answer engines create first impressions. For prospective students, colleges and universities can shape the experience. Byline s Jon Covell