# Own the Answer and the Ad: Maximizing Impact From AI Search

> Source: <https://www.insidehighered.com/opinion/columns/call-action/2026/08/19/how-higher-ed-can-maximize-impact-ai-search>
> Published: 2026-08-19 07:00:00+00:00

Own the Answer and the Ad: Maximizing Impact From AI Search

 

Kristine Maloney

Wed, 08/19/2026 - 03:00 AM

AI answer engines create first impressions. For prospective students, colleges and universities can shape the experience.

Byline(s)

Jon Covell