Over 80% Of Google Searches Have AI Overviews & Growing

AI Overviews now appear on more than 80% of Google searches, up from 50% in June of last year and roughly 15% the year before, according to data from Semrush, SE Ranking and seoClarity. SE Ranking reported AI Overviews on 82.5% of US brand searches, while seoClarity's Mark Traphagen said the feature shows on over 62% of queries, ranging from 55% to 84% depending on industry. The rise reflects Google's push to surface an AI-generated answer for nearly any query.

AI Overviews now show up for over 80% of Google Searches, that is up from 50% in June of last year https://www.seroundtable.com/half-google-searches-ai-overviews-41780.html and about 15% https://www.seroundtable.com/google-search-showing-more-ai-overviews-39194.html from the year before that. This is from recent data from Semrush, SE Ranking, and seoClarity. It is not surprising, we reported a month ago that Google was showing AI Overviews for tons of brand searches https://www.seroundtable.com/google-ai-overviews-large-brand-names-42195.html and also Google was showing AI Overviews for fake or incorrect queries https://www.seroundtable.com/google-ai-overviews-no-results-42275.html - which is all part of Google's plan to always have an answer for any query you might have. Here is a live chart that you can access on the Semrush Sensor https://www.semrush.com/sensor/?compare=serp%21321 tool: Semrush published a ton of detail https://www.semrush.com/blog/ai-overviews-commercial-modifiers-study/ broken down by industry, type of query and so on - so you can learn more there. Here is another chart from Semrush from that study: SE Rankings published https://visible.seranking.com/blog/ai-overviews-branded-searches/ new data saying AI Overviews appear on 82.5% of US brand searches. So this was specific to branded queries, and I assume it is higher for many non-branded queries. Here is SE Rankings chart: Mark Traphagen from seoClarity https://www.seoclarity.net/ told me about a month ago that they see AI Overviews now for over 62% of queries but it can be 55% to 84% depending on industry. Here is the data from a month or so ago: This is no surprise to any of us in the industry but man, Google is really going all in on AI Overviews.