{"slug": "our-favourite-oled-tv-hits-its-lowest-ever-price-in-this-samsung-s90f-deal", "title": "Our favourite OLED TV hits its lowest ever price in this Samsung S90F deal", "summary": "The Samsung S90F OLED TV has hit its lowest ever price on Amazon, according to a PC Guide deal report. The 55-inch 2025 model features Samsung's NQ4 AI Gen3 processor with 128 neural networks for real-time upscaling and image enhancement, OLED HDR+ for scene-by-scene contrast optimization, and Motion Xcelerator 144Hz support for gaming at up to 4K 144Hz.", "body_md": "# Our favourite OLED TV hits its lowest ever price in this Samsung S90F deal\n\n[Read More](https://www.pcguide.com/earnings-disclaimer/)\n\n#### Table of Contents\n\nAlthough LG have released their latest [C6 series](https://www.amazon.com/LG-Upscaling-Filmmaker-Compatible-OLED55C6PUA/dp/B0GRKGQ8HH?tag=bgfg-pcguide-us-20) of OLED TVs in 2026, in our view, the best high-end OLED TV for the money remains the [Samsung S90F](https://www.amazon.com/SAMSUNG-77-Inch-Processor-Upscaling-Xcelerator/dp/B0DXN7PBFC?tag=bgfg-pcguide-us-20), and this fantastic deal makes it even more enticing. The S90F combines excellent black levels, advanced AI processing, and strong gaming performance. Its 4K 144Hz PC support, fast motion response, and four HDMI ports make it particularly attractive to gamers, while OLED HDR+ and the NQ4 AI Gen3 processor provide impressive performance for films and streaming. The absence of Dolby Vision is the main limitation, but the overall picture quality and feature set remain highly competitive. [Grab this fantastic TV now for its lowest ever price on Amazon!](https://www.amazon.com/SAMSUNG-77-Inch-Processor-Upscaling-Xcelerator/dp/B0DXN7PBFC?tag=bgfg-pcguide-us-20)\n\n**Prices and savings subject to change. Click through to get the current deal prices.**\n\nSamsung 55-Inch Class OLED S90F 4K Smart TV (2025 Model)\n\nSamsung’s NQ4 AI Gen3 processor manages most of the television’s image enhancement. Its 128 neural networks analyse incoming video and apply different processing techniques depending on the content. Lower-resolution television broadcasts and streaming material are upscaled toward 4K, while edge definition, texture, noise reduction, and motion are adjusted dynamically. OLED HDR+ processing improves contrast and brightness on a scene-by-scene basis. Samsung states that the processor analyses individual scenes and raises brightness where necessary to reveal subtle details. This is particularly useful in films and games that combine deep shadows with bright highlights, where OLED’s precise pixel control can deliver excellent dynamic range. The S90F supports HDR10+, which uses dynamic metadata to optimise brightness and tone mapping throughout compatible content.\n\nMotion performance is one of the television’s strongest areas. The native OLED panel operates at 120Hz, while Motion Xcelerator 144Hz enables refresh rates up to 144Hz when connected to a compatible gaming PC. This produces smoother animation and lower perceived input latency than conventional 60Hz televisions. Read below for more specification info, or see the foot of this page for alternative OLED TV deals.\n\n```\nLatest PC & Tech deals\n\n        Acer Predator Helios Neo 16 - was $2,199 now $1,749\n\n        ASUS SFF-Ready RTX 5080 - was $1,499 now $1,354\n\n        Samsung Odyssey G7- was $999 now $649\n\n        HP OMEN 45L gaming PC - was $2,499 now $2,309\n\n        BIWIN Black Opal NV7400 4TB SSD - was $599 now $459 \n\nPrices correct as of July 10th, 2026.\n```\n\n## What we like about this Samsung S90F 55-inch OLED TV\n\n### Excellent OLED contrast and colour\n\nThe Samsung S90F uses a self-emissive OLED panel with pixel-level dimming, allowing it to produce true blacks, exceptional contrast, and highly precise highlights. Its Pantone-validated colour performance and OLED HDR+ processing help deliver vibrant images without sacrificing subtle detail in darker scenes.\n\n### Advanced AI picture processing\n\nSamsung’s NQ4 AI Gen3 processor uses 128 neural networks to analyse picture and sound in real time. This allows lower-resolution broadcasts, streaming video, and compressed content to be upscaled toward 4K while improving sharpness, texture definition, motion handling, and overall clarity.\n\n### Strong gaming performance\n\nMotion Xcelerator 144Hz support allows compatible gaming PCs to output at up to 4K 144Hz, while variable refresh rate technology helps reduce screen tearing and stuttering. Combined with OLED’s extremely fast pixel response, the S90F is particularly well suited to fast-paced console and PC gaming.\n\n### Capable built-in sound system\n\nThe integrated 2.1-channel speaker system produces up to 40W of audio output and supports Dolby Atmos. Although a separate soundbar will still offer greater bass extension and a wider soundstage, the built-in speakers provide a more substantial everyday listening experience than the basic audio systems fitted to many slim OLED televisions.\n\n## Who should buy this Samsung S90F TV deal?\n\nThe Samsung S90F is designed for viewers who want premium OLED picture quality without moving into Samsung’s most expensive flagship range. It is especially suitable for film enthusiasts, sports fans, streaming users, and gamers who want excellent contrast, responsive motion, and high-refresh-rate support in a relatively compact 55-inch size.\n\n## More OLED TV deals\n\n**Prices and savings subject to change. Click through to get the current deal prices.**\n\nSamsung 55-Inch Class OLED S90F 4K Smart TV (2025 Model)\n\nSamsung 65-Inch OLED S90F 4K Smart TV\n\nSamsung 77-Inch OLED 4K S85F TV (2025 Model, 77S85F)\n\nSamsung 77-Inch Class OLED 4K S85F and HW Q600F\n\nLG 55-inch OLED evo C5 and S95TR\n\nSAMSUNG 77-Inch OLED S84F Samsung Vision AI Smart TV\n\nSAMSUNG OLED S95F 55-inch 4K TV (2025 Model)\n\nLG 65-Inch OLED evo AI 4K C5 + S95AR 9.1.5 ch.\n\nSAMSUNG 48-Inch Class OLED S90F 4K Smart TV\n\nSony 77 Inch OLED 4K BRAVIA XR8B TV", "url": "https://wpnews.pro/news/our-favourite-oled-tv-hits-its-lowest-ever-price-in-this-samsung-s90f-deal", "canonical_source": "https://www.pcguide.com/deals/our-favourite-oled-tv-hits-its-lowest-ever-price-in-this-samsung-s90f-deal/", "published_at": "2026-07-27 23:44:59+00:00", "updated_at": "2026-07-28 00:02:52.025035+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-products"], "entities": ["Samsung", "Samsung S90F", "NQ4 AI Gen3 processor", "OLED HDR+", "Motion Xcelerator 144Hz", "Amazon"], "alternates": {"html": "https://wpnews.pro/news/our-favourite-oled-tv-hits-its-lowest-ever-price-in-this-samsung-s90f-deal", "markdown": "https://wpnews.pro/news/our-favourite-oled-tv-hits-its-lowest-ever-price-in-this-samsung-s90f-deal.md", "text": "https://wpnews.pro/news/our-favourite-oled-tv-hits-its-lowest-ever-price-in-this-samsung-s90f-deal.txt", "jsonld": "https://wpnews.pro/news/our-favourite-oled-tv-hits-its-lowest-ever-price-in-this-samsung-s90f-deal.jsonld"}}