# Our choice of AI assistant really matters, says Tony Fadell – and raises big questions

> Source: <https://9to5mac.com/2026/07/07/our-choice-of-ai-assistant-really-matters-says-tony-fadell-and-raises-big-questions/>
> Published: 2026-07-07 11:22:05+00:00

“Father of the [iPod](https://9to5mac.com/guides/ipod/)” [Tony Fadell](https://9to5mac.com/guides/tony-fadell/) has written a lengthy column in which he argues that our choice of [AI assistant](https://9to5mac.com/guides/ai/) really matters, but also raises some huge questions that need to be addressed.

He says the reason the iPhone has stood the test of time is because Apple understood the *behavioral* shifts it would create, not just the technology shift, and the same will be true of AI assistants …