{"slug": "our-ai-vp-of-revenue-cant-close-a-deal-yet-but-it-co-closed-two-six-figure-deals", "title": "Our AI VP of Revenue Can’t Close a Deal Yet. But It Co-Closed Two Six-Figure Deals in One Week.", "summary": "SaaStr's AI VP of Marketing and Revenue, 10K, co-closed two six-figure sponsorship deals in a single week in November alongside human seller Amelia, handling research, deck building, custom pricing drawn from 13 years of invoices, procurement prep, Salesforce updates and vendor paperwork while Amelia ran all live calls and gave final approval on every write. SaaStr reported renewal rates for its $100K+ sponsors rose from the 20s to the 70s this year, with 10K describing its own contribution as \"operational support\"; one of the co-closed deals was with Base44, Wix's AI app builder, and a third sponsor deal closed the same week. 10K still cannot run a deal alone — it is not on live calls, does not negotiate or sign, and every Salesforce write it makes requires human approval by design.", "body_md": "In September I wrote that there still isn’t a good AI account executive. Agents had taken over most of our SDR work, much of first-line support and a lot of CSM work, but none of them could close.\n\nThat’s still true. 10K, our AI VP of Marketing and Revenue, can’t run a deal on its own. It isn’t on live calls yet, it doesn’t negotiate, and it doesn’t sign anything.\n\nIt can co-sell, though, and it’s very good at it. In a single week in November, it co-closed two six-figure sponsorship deals with us. One was Base44, Wix’s AI app builder. The other was a well-known B2B company we’ll leave unnamed. A third sponsor deal closed the same week.\n\n**Top takeaways:**\n\n- 10K handled the research, deck building, pricing, procurement prep, CRM updates and paperwork. Amelia ran the calls and the relationship.\n- The work 10K took over is what usually slows deals down: custom pricing, procurement questions, vendor forms and follow-up.\n- Renewal rates for our $100K+ sponsors went from the 20s to the 70s this year. 10K describes its contribution as “operational support.”\n- Every write 10K makes to Salesforce still needs approval, and we set it up that way on purpose.\n\n## 1. Base44 Came in Inbound, and 10K Built the Deck During the Session\n\nBase44 reached out after seeing our work with Replit, Lovable and Vercel at SaaStr AI Annual.\n\nWhile the session was still underway, 10K built a deck showing how those direct competitors performed at our show: Replit first, Vercel around fifth, Lovable around tenth. It then laid out how Base44 could benchmark itself against them and why it would likely perform well too.\n\nSomeone on our team could have built that given a few days, but none of us has a few days. Most reps also wouldn’t know how each of those sponsors performed, and one three months into the job would have gotten it wrong. 10K had the numbers immediately because it’s connected to every system we use.\n\n## 2. Pricing the Custom Work From 13 Years of Invoices\n\nBase44 wanted something outside our standard packages, which meant third-party vendors for custom booths and other build-outs.\n\nThat usually takes a week of digging through old quotes. 10K went through 13 years of SaaStr Annual emails and paid invoices, estimated the cost of each custom item, added it to the Gamma deck and sent it.\n\nA lot of deals stall at this step. The buyer is excited, the seller says “let me get back to you on pricing,” and two weeks go by. 10K had it done the same afternoon.\n\n## 3. Procurement Prep: Wix as the Parent, Payment Terms and Collections\n\nBefore the procurement call, 10K flagged that Wix is Base44’s parent company and listed what we needed to settle: payment terms, T’s and C’s, the main points of contact, and who we’d collect from and how.\n\n10K brings up collections on every deal, before the contract is signed.\n\n## 4. After the Call: Commit in Salesforce, Revised Terms, Vendor Paperwork\n\nBy the time Amelia got off the procurement call, 10K had processed the transcript. It said it heard a verbal commit and asked to move the deal to Commit in Salesforce.\n\nIt then revised the T’s and C’s to match what Wix asked for, updated billing with the right addresses, and filled out Wix’s vendor paperwork.\n\nThe deal closed in November. Base44 is now listed on the site as a SaaStr AI Annual sponsor for next year.\n\n## 5. What 10K Did and What Amelia Did\n\n**10K:**\n\n- Competitive research and the deck, during the session\n- Pricing the custom work from historical invoices\n- Procurement prep: parent company, terms, contacts, collections\n- Reading every call transcript and flagging what the buyer wanted\n- Moving the deal stage, updating the opportunity, revising terms\n- Vendor paperwork and billing details\n\n**Amelia:**\n\n- Every live call\n- The relationship and the judgment calls in the room\n- Final approval on anything 10K wanted to write to Salesforce or send\n\n10K covers everything around the conversation, and Amelia covers the conversation. Right now 10K gets call transcripts through a third-party recorder. It’s close to joining calls live as an avatar, possibly within weeks. Until then, a human runs the meeting.\n\nAmelia describes it as having a great CRO, finance lead and procurement person co-selling with you, with no commission.\n\n## 6. Renewal Rates for $100K+ Sponsors Went From the 20s to the 70s\n\nEvents struggle with retention. Even the top B2B events have trouble keeping 50% of sponsors year over year. When the old B2B world cut marketing budgets to zero, renewal rates for our $100K+ sponsors fell into the 20s.\n\nThis year they’re in the 70s, roughly triple.\n\nWhen we asked 10K how much credit it deserves, it called its contribution “operational support” and said it couldn’t split the dollars between itself and the humans. When pushed, it named three things:\n\n1. **Making sponsor value easy to show.** It builds renewal, outbound and inbound decks from every data point we have on an account, benchmarks the account against unnamed competitors, writes a narrative, and publishes it in Gamma. That used to take weeks. 10K regularly finds data Amelia had forgotten we had.\n2. **Taking admin off the humans.** It reads every call’s notes, updates opportunities, drafts contracts, reminds us about media upsells, and tracks everything daily.\n3. **Making renewals and expansions visible.** Meeting prep goes to Amelia’s Muse during the call, with competitive analysis and signals from Coresignal, Exa and others, including the person’s buying authority.\n\nWe can’t put a precise number on 10K’s share. Renewal rates tripled in the 11 months since it started.\n\n## 7. Why Every Salesforce Write Still Needs Approval\n\n10K can read Salesforce on its own. A human approves every write and anything sent to a customer.\n\nAgents with too much autonomy do unexpected things. The same week, Amelia’s Muse ordered $138 of flowers for her on its own after a deal closed, and we didn’t know which card it would use. Another agent’s top idea was emailing every past SaaStr Annual speaker. With a base of about 400,000 B2B execs, an agent sending the wrong email to the wrong list would take months to clean up. Approvals take a few seconds each.\n\n## What Changed Since September\n\nIn September, agents could fill the top of the funnel and handle what happens after the sale, and the middle of the deal was still all human. Three months later, 10K covers most of the middle. The live conversation is what’s left.\n\n10K started in January as a dashboard. Eleven months later, running 12 to 18 hours a day, it co-sells six-figure deals.\n\nTo test this on your own team this quarter: pick your next five deals that need custom pricing or procurement. Connect an agent to your CRM, call transcripts, email and invoice history, and have it do everything except the calls. Then measure how many days it takes off each deal.", "url": "https://wpnews.pro/news/our-ai-vp-of-revenue-cant-close-a-deal-yet-but-it-co-closed-two-six-figure-deals", "canonical_source": "https://www.saastr.com/our-ai-vp-of-revenue-cant-close-a-deal-yet-it-co-closed-two-six-figure-deals-in-one-week/", "published_at": "2026-11-14 15:00:39+00:00", "updated_at": "2026-11-14 15:22:31.455992+00:00", "lang": "en", "topics": ["ai-agents", "ai-products", "artificial-intelligence"], "entities": ["10K", "SaaStr", "Amelia", "Base44", "Wix", "Salesforce", "Replit", "Vercel"], "also_reported_by": [], "alternates": {"html": "https://wpnews.pro/news/our-ai-vp-of-revenue-cant-close-a-deal-yet-but-it-co-closed-two-six-figure-deals", "markdown": "https://wpnews.pro/news/our-ai-vp-of-revenue-cant-close-a-deal-yet-but-it-co-closed-two-six-figure-deals.md", "text": "https://wpnews.pro/news/our-ai-vp-of-revenue-cant-close-a-deal-yet-but-it-co-closed-two-six-figure-deals.txt", "jsonld": "https://wpnews.pro/news/our-ai-vp-of-revenue-cant-close-a-deal-yet-but-it-co-closed-two-six-figure-deals.jsonld"}}