Electricity got cheaper in most of Canada between 2018 and 2023. After adjusting for inflation, real electricity costs fell in many provinces. For households and businesses already stressed by a pandemic, higher inflation and global energy price shocks, price stability seemed welcome news.
The stability was largely borrowed, however. Electricity demand was essentially flat — growing at less than one per cent a year in most provinces and actually declining in several others. When demand does not grow, utilities do not need to build so costs do not rise. Canadians benefited from a system that was not being asked to do more than continue the status quo. But that may be about to change.
Population growth, industrial expansion, increasing electrification of transportation and heating and the emergence of large loads like AI data centres are likely to drive electricity demand at a scale without modern precedent. Ontario projects growth of 65 per cent by 2050. British Columbia and Quebec say demand could double over a similar horizon. Meeting this challenge while de-carbonizing the grid could require roughly doubling the pace of energy infrastructure spending from now to 2050.
That investment will ultimately be reflected in what Canadians pay for electricity — which is where the conversation becomes complicated. Electricity pricing has long been as much a political exercise in Canada as an economic one. Rates are among the most visible and sensitive costs that governments manage, and the instinct to shield consumers from increases is deeply ingrained across the political spectrum.
The result is that periods of cost stability — like the one now ending — tend to harden public expectations rather than create space for candid discussion about what lies ahead. Affordability is already a pressing concern for many Canadian households. Selling them on sustained increases in electricity prices, however justified by essential investment, will be a considerable political challenge — especially since the true cost of electricity in Canada has been substantially obscured for some time.
Governments have employed rate subsidies, price regulation and cross-class cost transfers to de-couple consumer bills from underlying system costs. Ontario shifted nearly $6 billion in electricity costs off ratepayer bills and onto the provincial tax base in 2023 alone. Quebec's heritage pool mechanism effectively reserves electricity from legacy hydro assets for domestic consumers at prices well below the market value that would be commanded if exported.
These are not isolated cases — they reflect a broad pattern across Canadian jurisdictions. The consequence is a public largely insulated from understanding what electricity actually costs. Households and businesses have made long-term decisions about where to locate, what to build and what to invest in based on prices that do not fully reflect the economics of the system. When the investment required to meet future demand does begin flowing into rate bases and tax bases, those expectations will run straight into a different reality.
Addressing public expectations of stable electricity prices, the historical disconnect between consumer bills and underlying system costs, and the upward pressures ahead will require a more ambitious and comprehensive policy response than Canada has traditionally pursued. Governments and utilities will need to move beyond rate management toward genuine price transparency by publishing long-term cost forecasts to help inform household and business planning, communicating capital investment and financing needs, and, where necessary, allowing electricity rates to rise gradually in real terms.
Difficult decisions will need to be made about how to fund infrastructure today rather than defer costs in ways that produce sharper rate adjustments later. Newfoundland and Labrador's experience with the Muskrat Falls project is instructive: the cost of a major infrastructure investment landed on a small ratepayer base without adequate transparency or preparation. The effect has been to give a hydro-rich province some of Canada's most expensive electricity. The technology was sound; the governance, project management and public communication were not.
Canada enters this period with genuine strengths — abundant renewable resources such as significant hydroelectric capacity, low-cost natural gas and well-established infrastructure and regulatory expertise. The buildout that looks like it will be required is certainly achievable. But affordability and competitiveness will depend as much on institutional honesty as engineering capacity. Communicating clearly to Canadians what electricity will cost and why the consequences of underinvestment are ultimately more burdensome is not simply sound policy, it is a necessity.