# OpenAI’s Sponsored Agents Let Brands Sell Inside ChatGPT, With Limits on Control and Data

> Source: <https://www.citybiz.co/article/908323/openais-sponsored-agents-let-brands-sell-inside-chatgpt-with-limits-on-control-and-data/>
> Published: 2026-09-23 18:57:38+00:00

OpenAI is testing a new advertising format that lets consumers hold a sales conversation with a brand inside ChatGPT. Called... [Read More](https://www.citybiz.co/article/908323/openais-sponsored-agents-let-brands-sell-inside-chatgpt-with-limits-on-control-and-data/)

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