# OpenAI’s new AI smart speaker will reportedly sell for between $300 and $400 > Source: > Published: 2026-08-07 12:00:00+00:00 [TechCrunch](https://techcrunch.com/2026/08/06/openais-new-ai-smart-speaker-will-reportedly-sell-for-between-300-and-400/) ### OpenAI’s new AI smart speaker will reportedly sell for between $300 and $400 Which summary reads better? Pick one — models revealed after.Both summaries are AI-generated. OpenAI’s new AI smart speaker will cost $300–$400, 2–10x more than existing smart speakers. This price forces you to either absorb the margin hit or pass it to users, making it harder to scale in a market where even giants like Amazon struggle with profitability. If it ships with moving parts and premium materials, expect higher failure rates and support costs in production deployments. OpenAI's AI smart speaker will cost $300-400, twice as much as premium competitors like Amazon Echo. This high price forces developers to justify significantly higher hardware costs with superior AI integration, requiring models that deliver immediate, tangible value in home environments to avoid consumer pushback on pricing.