{"slug": "openais-expensive-smart-speaker-will-use-moving-parts-to-seem-more-alive", "title": "OpenAI’s expensive smart speaker will use moving parts to seem “more alive”", "summary": "OpenAI's upcoming smart speaker, designed with LoveFrom, is expected to cost over $300 and up to $400, according to Bloomberg sources. The doughnut-shaped, hockey-puck-sized device will feature moving parts and lights to appear \"more alive\" and aims to replace smartphones, with advanced AI for humanlike interactivity and smart home control.", "body_md": "OpenAI’s upcoming smart speaker will probably cost over $300, “people familiar with the matter” have told [Bloomberg’s Mark Gurman](https://www.bloomberg.com/news/articles/2026-08-06/what-is-openai-s-device-a-doughnut-shaped-speaker-that-costs-over-300?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc4NjA2MDgyNCwiZXhwIjoxNzg2NjY1NjI0LCJhcnRpY2xlSWQiOiJUSjlNQ01UOU5KTFUwMCIsImJjb25uZWN0SWQiOiI2RDkzQzFFQjk4MDM0OTNDODhBNzFFMDUxMTQ0NzVDRCJ9.5SSrnvKXTs5UOCKYsvSKMvrrtbJHjszUNNPj56rotaE&leadSource=article-gifting).\n\nThe generative AI company has “discussed” charging up to $400, Bloomberg, which has been reporting on the yet-to-be-announced smart speaker since July, said today. The publication said that OpenAI is viewing the smart speaker as a smartphone replacement.\n\nOpenAI has declined to comment on its product roadmap.\n\nPer Bloomberg, the speaker will follow in the steps of other smart speakers lately in pushing an AI-first focus aimed at helping people complete tasks, compared to simpler smart speaker tasks, like checking the weather. The battery-powered gadget will reportedly “work similarly” to the ChatGPT voice mode on mobile apps “but with more advanced models for humanlike interactivity,” Bloomberg said.\n\nThe device will be able to control smart home devices too, the publication [previously reported](https://www.bloomberg.com/news/articles/2026-07-14/openai-s-first-device-will-be-moveable-screenless-speaker-built-as-ai-companion).\n\nOpenAI’s speaker will “be shaped like a doughnut that’s roughly the size of a hockey puck,” Bloomberg said today, citing its anonymous sources.\n\nAdditionally, the device will reportedly have parts that will move independently when the speaker is responding to user prompts. Like other speakers, it will also reportedly have lights to indicate when the device is listening. The moving parts and lights aim to make the device seem “more alive than today’s stationary speaker products,” the report said.\n\nBloomberg pointed to “high-quality metal” and other premium materials for the speaker, which OpenAI reportedly designed with [LoveFrom](https://arstechnica.com/information-technology/2025/05/apple-legend-jony-ive-takes-control-of-openais-design-future/), a studio owned by famous former Apple designer Jony Ive.\n\nApple is currently [suing OpenAI](https://arstechnica.com/tech-policy/2026/07/apple-sues-openai-after-ex-engineer-allegedly-used-bug-to-steal-trade-secrets/), accusing the AI company of stealing trade secrets for its hardware development. Bloomberg’s sources said that OpenAI launched an internal probe on the speaker following Apple’s lawsuit and determined that the speaker doesn’t use Apple IP.", "url": "https://wpnews.pro/news/openais-expensive-smart-speaker-will-use-moving-parts-to-seem-more-alive", "canonical_source": "https://arstechnica.com/gadgets/2026/08/openais-expensive-smart-speaker-will-use-moving-parts-to-seem-more-alive/", "published_at": "2026-08-07 17:36:22+00:00", "updated_at": "2026-08-09 09:47:29.199125+00:00", "lang": "en", "topics": ["ai-products", "generative-ai"], "entities": ["OpenAI", "Bloomberg", "Mark Gurman", "LoveFrom", "Jony Ive", "Apple"], "alternates": {"html": "https://wpnews.pro/news/openais-expensive-smart-speaker-will-use-moving-parts-to-seem-more-alive", "markdown": "https://wpnews.pro/news/openais-expensive-smart-speaker-will-use-moving-parts-to-seem-more-alive.md", "text": "https://wpnews.pro/news/openais-expensive-smart-speaker-will-use-moving-parts-to-seem-more-alive.txt", "jsonld": "https://wpnews.pro/news/openais-expensive-smart-speaker-will-use-moving-parts-to-seem-more-alive.jsonld"}}