{"slug": "openai-updates-its-privacy-policy-to-include-ads", "title": "OpenAI updates its Privacy Policy to include ads", "summary": "OpenAI is rolling out ads in ChatGPT for Free and Go plans starting later this month, with ads initially unpersonalized and selected based on current conversation topic and limited contextual information. The company updated its Privacy Policy to explain how ads work and how users can control their experience, noting that Plus, Pro, Enterprise, Business, and Education plans remain ad-free. OpenAI says ads will not influence ChatGPT responses and that personal details and conversations are not shared with advertisers.", "body_md": "I got this email:\n\nHi _____,\n\nWe’re rolling out ads in ChatGPT and we’re updating our Privacy Policy to include information about how ads work and how you can control your experience.\n\nWhat’s changing\n\nAds may appear on Free and Go plans beginning later this month. Plus, Pro, Enterprise, Business and Education plans do not have ads. Ad-free options remain available.\n\nTo begin, ads will not be personalised. We select them using the current topic of your ChatGPT conversation and limited contextual information, such as your general location and device type. We do not use your past chats or memories to select these ads.\n\nBefore we begin to personalise ads, we will first ask you to choose whether you would like to see more relevant and personalised ads. If you choose to participate, you’ll get relevant and personalised ads using information that stays only on ChatGPT, such as ads you've interacted with, or context from your chats. You will be able to manage ad personalisation in settings.\n\nFor ads shown in ChatGPT, we use information about ads you view or interact with to measure and improve their effectiveness. Advertisers only receive overall information about how their ads perform, such as total views or clicks.\n\nWhat’s not changing\n\nAds do not influence the answers ChatGPT gives you. Ads are always clearly labeled and are visually separated from ChatGPT responses.\n\nYour personal details and conversations with ChatGPT remain private and are not shared with advertisers. Advertisers do not have access to your chats, chat history, memories, or personal details.\n\nLearn more about ads in ChatGPT, your options for an ads free experience, and our privacy controls, including how we protect your data.\n\nThanks,\n\nThe OpenAI Team\n\nComments URL: [https://news.ycombinator.com/item?id=49308738](https://news.ycombinator.com/item?id=49308738)\n\nPoints: 2\n\n# Comments: 1", "url": "https://wpnews.pro/news/openai-updates-its-privacy-policy-to-include-ads", "canonical_source": "https://news.ycombinator.com/item?id=49308738", "published_at": "2026-08-15 08:09:19+00:00", "updated_at": "2026-08-15 08:41:07.110766+00:00", "lang": "en", "topics": ["ai-products", "ai-policy"], "entities": ["OpenAI", "ChatGPT"], "alternates": {"html": "https://wpnews.pro/news/openai-updates-its-privacy-policy-to-include-ads", "markdown": "https://wpnews.pro/news/openai-updates-its-privacy-policy-to-include-ads.md", "text": "https://wpnews.pro/news/openai-updates-its-privacy-policy-to-include-ads.txt", "jsonld": "https://wpnews.pro/news/openai-updates-its-privacy-policy-to-include-ads.jsonld"}}