# OpenAI turns ChatGPT into a business directory with AI agents that handle customer questions

> Source: <https://the-decoder.com/openai-turns-chatgpt-into-a-business-directory-with-ai-agents-that-handle-customer-questions/>
> Published: 2026-11-10 20:17:00+00:00

OpenAI is opening up ChatGPT as a business platform: through a new Business Hub, companies can claim their profile, add product data, and track how users interact with them. "Business Agents" let eligible US e-commerce providers talk to customers directly inside ChatGPT.

The article [OpenAI turns ChatGPT into a business directory with AI agents that handle customer questions](https://the-decoder.com/openai-turns-chatgpt-into-a-business-directory-with-ai-agents-that-handle-customer-questions/) appeared first on [The Decoder](https://the-decoder.com).
