{"slug": "openai-tries-the-consulting-path-with-presence-charging-enterprises-boots-on-the", "title": "OpenAI tries the consulting path with 'Presence', charging enterprises boots-on-the-ground prices to deploy agents", "summary": "OpenAI has launched 'Presence,' a consulting service that charges enterprises high fees to deploy AI agents on-site, as the company seeks new revenue streams amid commoditizing AI models. The service offers hands-on support for integrating OpenAI's technology into business operations.", "body_md": "### MOST POPULAR\n\n[AI](https://beta.theregister.com/tag/ai)\n\n-\nAI and ML\n\n#### OpenAI tries the consulting path with 'Presence', charging enterprises boots-on-the-ground prices to deploy agents\n\nAs AI models become commoditized, maybe there's margin in the plumbing\n\n-\nSecurity\n\n#### Sneaky Windows stealer targets 300+ apps, gives crims an AI profiler to maximize profits\n\nMove over Flipper. There's a new Dophin X in town\n\n-\nAI + ML\n\n#### The truth nobody wants to admit: Chinese or not, open models are competitive now\n\nHey Uncle Sam, if you thought GPT-5.6 and Claude Fable 5 were scary, get a load of Kimi K3\n\n-\nAI and ML\n\n#### AI's cheatin' heart will make you weep\n\nTrust but verify doesn't work when verification is difficult\n\n-\nSYSTEMS\n\n#### Nvidia shows off Vera Rubin platform for tokenmaxxing\n\nIf your AI Factory sells tokens, why not optimize token emission?\n\n[Infosec](https://beta.theregister.com/security)\n\n-\nSecurity\n\n#### Russians are posing as Signal support to launch phishing attacks\n\nPLUS: US takes down Iranian propaganda sites; Marketing company asks 'Why Do We Have Your Information?' And more!\n\n-\nSecurity\n\n#### Microsoft patches failed to fix on-prem SharePoint, which is now under zero-day attack\n\nPLUS: China upgrades smartphone surveillance tools; Ring eases anti-snooping stance; and more\n\n-\nBlack Hat and DEF CON\n\n#### DEF CON Franklin project enlists hackers to harden critical infrastructure\n\nVoting village reports have been so successful, says Jeff Moss, that the whole of DEF CON will now be included\n\n-\nSecurity\n\n#### EQT buys majority share in Swiss cybersecurity biz Acronis\n\nWent at equivalent of $3.5B+ valuation for entire firm, though portion sold not specified\n\n-\nMalware Month\n\n#### Ten years since the first corp ransomware, Mikko Hyppönen sees no end in sight\n\nOn the plus side, infosec's a good bet for a long, stable career\n\n[FOSS](https://beta.theregister.com/tag/FOSS)\n\n-\n#### GNOME can look like Windows – and Flashback can do it without extensions\n\nNew 'Simple-taskbar' is an option, but there's a simpler, stabler way\n\n-\n#### A moment of silence, please, for the final release of Debian on x86-32\n\nNew Debian versions hit FOSSland in the form of 13.6 and 12.15\n\n-\n#### Baddies caught exploiting extensions bugs with perfect 10 scores on vulnerable Joomla websites\n\nFlaws in iCagenda, Balbooa Forms extensions can impact open source CMS that powers a million sites worldwide\n\n-\n#### Frame: A new X11 server – implemented directly in assembly\n\nJoins yserver, Phoenix, and of course XLibre – and outlier Arcan\n\n-\n#### Cinnamon 6.8 will support Wayland – if you want it\n\nNext version of Linux Mint’s desktop has both kinds of display server\n\n-\n#### KDE Plasma users face a dire omen of change: 6.6.6 arrives\n\n6.7 is now current, and in 6.8 you're getting Wayland whether you like it or not", "url": "https://wpnews.pro/news/openai-tries-the-consulting-path-with-presence-charging-enterprises-boots-on-the", "canonical_source": "https://www.theregister.com/ai-and-ml/2026/07/22/openai-tries-the-consulting-path-with-presence-charging-enterprises-boots-on-the-ground-prices-to-deploy-agents/5275867", "published_at": "2026-07-22 13:15:00+00:00", "updated_at": "2026-07-22 13:26:56.950674+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-products", "ai-startups", "ai-agents", "ai-infrastructure"], "entities": ["OpenAI"], "alternates": {"html": "https://wpnews.pro/news/openai-tries-the-consulting-path-with-presence-charging-enterprises-boots-on-the", "markdown": "https://wpnews.pro/news/openai-tries-the-consulting-path-with-presence-charging-enterprises-boots-on-the.md", "text": "https://wpnews.pro/news/openai-tries-the-consulting-path-with-presence-charging-enterprises-boots-on-the.txt", "jsonld": "https://wpnews.pro/news/openai-tries-the-consulting-path-with-presence-charging-enterprises-boots-on-the.jsonld"}}