OpenAI Pins Shopping To ChatGPT Sidebar

OpenAI has added a new Shopping tab to the left sidebar of ChatGPT, labeled as "new" as of August 18, 2026, for users in the EU. The tab leads to a landing page and a dedicated search page, featuring visual search but no in-app checkout, as spotted by Radu Oncescu on X.

OpenAI has pinned the Shopping tab to the left sidebar on ChatGPT. Clicking on it takes you to a landing page and a dedicated search page focused on shopping. Here is a screenshot and OpenAI even labeled it as "new," yesterday when it was added: I spotted this via Radu Oncescu who posted about this on X https://x.com/oncescuradu/status/2089713846151737828 - here is his post: 💠OpenAI has now added a new “Shopping” tab for users based in the EU. — Radu Oncescu @oncescuradu • No in-app checkout. • Visual search available. @testingcatalog / @btibor91 / @rustybrick pic.twitter.com/3KuM70arbI August 18, 2026 Forum discussion at X https://x.com/oncescuradu/status/2089713846151737828 .