# OpenAI Pins Shopping To ChatGPT Sidebar

> Source: <https://www.seroundtable.com/shopping-pinned-to-chatgpt-sidebar-41893.html>
> Published: 2026-08-27 11:11:00+00:00

OpenAI has pinned the Shopping tab to the left sidebar on ChatGPT. Clicking on it takes you to a landing page and a dedicated search page focused on shopping.

Here is a screenshot and OpenAI even labeled it as "new," yesterday when it was added:

I spotted this via Radu Oncescu who posted about this on [X](https://x.com/oncescuradu/status/2089713846151737828) - here is his post:

💠OpenAI has now added a new “Shopping” tab for users based in the EU.

— Radu Oncescu (@oncescuradu)

• No in-app checkout.

• Visual search available.[@testingcatalog]/[@btibor91]/[@rustybrick][pic.twitter.com/3KuM70arbI][August 18, 2026]

Forum discussion at [X](https://x.com/oncescuradu/status/2089713846151737828).