OpenAI has pinned the Shopping tab to the left sidebar on ChatGPT. Clicking on it takes you to a landing page and a dedicated search page focused on shopping.
Here is a screenshot and OpenAI even labeled it as "new," yesterday when it was added:
I spotted this via Radu Oncescu who posted about this on X - here is his post: 💠OpenAI has now added a new “Shopping” tab for users based in the EU.
— Radu Oncescu (@oncescuradu) • No in-app checkout.
• Visual search available.[@testingcatalog]/[@btibor91]/[@rustybrick][pic.twitter.com/3KuM70arbI][August 18, 2026]
Forum discussion at [X](https://x.com/oncescuradu/status/2089713846151737828).
source & further reading
seroundtable.com — original article
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