{"slug": "openai-launches-product-feed-ads-in-ads-manager-beta", "title": "OpenAI launches product feed ads in Ads Manager beta", "summary": "OpenAI launched a new Ads Manager beta feature that lets retail advertisers upload product feeds and automatically generate ads from individual catalog items. The update enables brands to scale advertising campaigns within ChatGPT by serving relevant products during purchase-focused conversations. Feed-based ads have been among the strongest-performing formats in OpenAI's Ads Beta so far.", "body_md": "[PPC](https://searchengineland.com/library/ppc) »\n\n# OpenAI launches product feed ads in Ads Manager beta\n\n## OpenAI is allowing retail advertisers connect shoppers with relevant products without manually building ads for each item.\n\nOpenAI has introduced a new Ads Manager beta feature that allows retail advertisers to upload product feeds and automatically create ads from individual catalog items.\n\nThe update gives brands a way to scale advertising campaigns inside ChatGPT while serving products that are more relevant to users during purchase-focused conversations.\n\n**What’s happening**. Advertisers can now upload their full product catalogs and generate ads directly from feed data rather than building campaigns item by item.\n\nAccording to OpenAI, feed-based ads have been among the strongest-performing formats in its Ads Beta so far.\n\n**Why we care. **OpenAI bringing product feed ads to ChatGPT gives retailers a scalable way to match catalog inventory with high-intent conversations and potentially improve ad performance.\n\n**Between the lines**. The move mirrors a strategy long used by Google and Meta, where dynamic product feeds allow advertisers to match inventory with user intent at scale.\n\n**What’s next**. Retail advertisers in the beta can review feed requirements and begin creating campaigns directly from uploaded product catalogs.\n\n**The bottom line**. OpenAI is expanding its advertising toolkit with a format designed to make ChatGPT ads more scalable, automated and performance-driven for retailers.\n\n**First spotted. **This update was shared by Founder of JXT Group Menachem Ani, who shared the email he got from OpenAI on [X](https://x.com/MenachemAni/status/2064778385113375047).\n\n##### Topics on this page\n\n*Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.*", "url": "https://wpnews.pro/news/openai-launches-product-feed-ads-in-ads-manager-beta", "canonical_source": "https://searchengineland.com/openai-launches-product-feed-ads-in-ads-manager-beta-479900", "published_at": "2026-06-11 16:11:23+00:00", "updated_at": "2026-06-11 20:16:46.259645+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-products", "ai-tools", "generative-ai", "large-language-models"], "entities": ["OpenAI", "ChatGPT", "Google", "Meta", "Ads Manager"], "alternates": {"html": "https://wpnews.pro/news/openai-launches-product-feed-ads-in-ads-manager-beta", "markdown": "https://wpnews.pro/news/openai-launches-product-feed-ads-in-ads-manager-beta.md", "text": "https://wpnews.pro/news/openai-launches-product-feed-ads-in-ads-manager-beta.txt", "jsonld": "https://wpnews.pro/news/openai-launches-product-feed-ads-in-ads-manager-beta.jsonld"}}