# OpenAI hires product manager for family-focused ChatGPT features > Source: > Published: 2026-07-13 12:00:00+00:00 [TechCrunch](https://techcrunch.com/2026/07/11/openai-bets-on-families-as-chatgpt-goes-deeper-into-households/) ### OpenAI hires product manager for family-focused ChatGPT features Which summary reads better? Pick one — models revealed after.Both summaries are AI-generated. 31% of ChatGPT users are now 35+ (up from 26% a year ago), and nearly 1 in 4 U.S. parents use it. This forces you to rebuild trust and safety for multi-user households—new parental controls, age-gated models, and real-time caregiver alerts—adding latency, compliance overhead, and a second set of guardrails that will slow feature velocity for your core enterprise users. The proportion of ChatGPT users aged 35 and older rose to 31% globally, with nearly one in four U.S. smartphone-using parents accessing it, indicating a significant shift towards household adoption; this now requires OpenAI to prioritize trust and safety features, such as parental controls and age-appropriate experiences, to mitigate risks associated with younger users.