# OpenAI follows Meta into the red-hot market for personal agents. But will users pay?

> Source: <https://www.machinebrief.com/news/openai-follows-meta-into-the-red-hot-market-for-personal-age-lwei>
> Published: 2026-09-30 12:04:46+00:00

# OpenAI follows Meta into the red-hot market for personal agents. But will users pay?

Source: 

[CNBC Technology](https://www.cnbc.com/technology/)
Following Meta's blockbuster release of its Muse 

[AI agent](https://www.machinebrief.com/glossary/ai-agent)earlier this month,[OpenAI](https://www.machinebrief.com/glossary/openai)jumped into the personal agent market with Dots.
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