# NVIDIA RTX 50-Series GPUs Could See Another 20-30% Price Hike in 2026 > Source: > Published: 2026-07-30 16:09:27+00:00 We've [previously reported on expected price increases for NVIDIA GPU kits that the company sells to OEMs](https://www.techpowerup.com/351018/nvidia-reportedly-raises-gddr6-and-gddr7-memory-kit-prices-for-rtx-gpus), thanks to the AI boom and its resulting impact on the DRAM supply chain. Now, thanks to a report by Taiwanese publication, [Economic Daily Times](https://money.udn.com/money/story/5612/9654366), it's been revealed that NVIDIA's price hike could see consumers paying up to 20-30% more for their GPUs. This is the third price hike for NVIDIA in 2026, and it's important to note that the prices appear to be affecting the whole RTX 5000-series, and not just the high-end variants. Unless NVIDIA spreads the cost burden across the whole line-up of graphics cards, higher-end GPUs should see steeper price increases, since those are the models in which DRAM makes up a larger portion of the BOM cost.