Nielsen’s $2.15B DoubleVerify Bet Could Make it a Player, Not Just a Referee Nielsen announced a $2.15 billion investment in DoubleVerify, positioning the company as a player in the ad-tech market rather than just a referee. The deal, reported by Adweek, is expected to close in 2025 and will give Nielsen a significant stake in DoubleVerify's AI-driven verification and analytics platform. A version of this story was originally published in AI, Tech & Money, a free, weekly newsletter packed with news and exclusive analysis on all things tech, platforms, and deals in advertising and media. Sign up for it here. Happy Thursday, and welcome back to AI, Tech & Money https://links.adweek.com/s/c/O 7mV5UKKe5zCKXuU eAOq3FyE5lvvNoDEOUsCS2k9-9iunqtWQ9ugxvVPVWD B-lm6A3zAn595nnfFqWNiR51-Il7blI2owtsToNb6z0e3kCSrJg60zvymLv 44uedaPQdZsC6p7DGmXs9EZTz7 KHzj oN1uPMTGun5AIcWoWsdIy-dfd2vRnLHnvEamrqC7lHSsNKUbLd6bARMc5XmTbF6Z FyFFkOxAoBEfEjpOn eYHPFFY 3YWaEa8Bpj0ppipS-7XrAPMcSgogMD6FDfaHWu5zhMlIw0eqmrdgkZFbNUyjzgFXqLx4XXKgXb4aGygqJwcYtsn7MgY0NDftekQ4FmgvLQ-OBhM0G7GITy4LxMrCjOSsMP8UdQJbUyJLgqs0mph6t5I7 hgQQ1pnpT2if1dv05kKTnFgunybFNUnQwPaLBZsMtMz90XLxTDlqeVF5BZ GdFxLmtNGMxzphKm7N0gVIu6ebvF5ZL5iDsse7jfIVgD8D2c GuwC47HgI-stIdigSMS7GBSvMjvq7ijCBY6RH2iwGD5H6w2EYwcK1G-qsG9OXtpHX1ng5N2jIppoY2GZm3Ps YI3mNEb6ZJot-DTSrkIDDQyv425guP4Iv-qZuIwf85LUY19MmOYlVRX7zBE0jPv0spxYXrqNn/CZBXn0vyPE3 FTJp1IIlEAI0VRre0fwg/23 . I’m Kendra Barnett, reporting from New York. This week, power moves in AI. OpenAI’s longtime COO Brad Lightcap is stepping down https://links.adweek.com/s/c/4vSgqlN0Vbl Uz2Hqc-yv4zsPso0jI8ZUVICu6K8fMgmiGXOhoSkFJn49VYkm21Ia9owDNVhr4a5As vRH-pXqns4k2Y4-ABcZLhuWAZqnj0cLIpd9urLGGM8ezcjVg9W9dZkII6GkyzZIu6fq4YU-vrc8RFtQENCtocbIXIQRPyKAX6eCxstLX 76KM7rC2oR6ifY1UZHvtynqyxpyExUl813-gMw UL AJR1l5JC5pdV-L9ZrmIW9SE rmiQsOxrPzFT6r29GCaBZYaLgDN4UnEXyBXffw4MaFlWj30szXz3vwzAKGXnOGVhPZl0A28MOtLePZG2y4THjr9U4Wv7bLdeTmDK-inUeFQeOt-NmmwgITDih8jxOayqc9oeEVRFxC5YRJvkeyfCZowQfOIwc7pxjBqsL96Z6X1utn4uJxlTimA9Nf-KuADdg0Qvw9TJb1Ipstn95PdMYQb5wGAfs9yOH3Gg28h APdMpEGH-P4K PSdndHTZcBlWWYONCd1EeBhIL-S GzO-YYjfO8ae1p7XnR9lHczfmFcTbKYFxIFNAxmZlAHYNVgSk bSWn9RY9QBFfeWjBt7we7AZYVnbrKEDDdgaAQDB8nzSN5nkMc3QfkhEPtl5tiW-61xjWcHM6sAxkNsb1ZBVJLeEDaq53NFx5yuhFe6iXYQYwJn1ejTrwmPG2YTu6fBFj4vQtPWHJHJyaGHUynOtsobJLk9fQeXlv22WRugFg9MT6tEinp8FTqp-rNNiaF7aeBd1HF21k1qISxjWTrxfzm4lTgstpqYImQkssGGoC4wvQYi0udVhsZpqYg/Ag7cx RIY-qnVs9WtVqny6fzuwxx0zXo/23 . Nvidia inked $500 billion in deals with a smattering of Wall Street giants https://links.adweek.com/s/c/btvKZ0qQXvzNtT8us bIE1MkmxkiJr5d-uxrc9UeC9ud5ByV5f6QlObGKZgNQqiXoADcxTKB6kiNzcvjcYpeFrloejkEqY8CxeQs0NsQKoKeP8SDCuTYH08eEMKPH2O878r8ImuH5R9sb7KnlNLcOzXKUASxgEpF--a7AoUq3PQ6BJVDeCcNRtVg6mEGG5828TcgtrQkCwgRxwERCXh54Jwlw7F3XDvZXSFhP4Fkxg UrSgwatfBncprPN8o7oJA1EDVPqZKYrQIRHq4PJBnTboLoByRXsuLqUU8MdQU5TAbuIZ1vNZ5oKRVaNfjYEtfTaK5vvHSglHX97JbAKJ 9VMvro3L4EgOyuXh8zD9y79p-rwTQo9glSDwJbVOSp74p39Ce1vhUwzP4xSQg4SbcVD7r4otOwwHQsjikJVshfKF4aWd0Rjpn hjUXXDzqf61l9KwECVhTUmDjYmZdHzTjogdi5ia0XodyD nlVRagHIMS3ae5523CnsiW9hY7oX7L1LBFSC9ZnXwqeTjzY65b6g-zTC9szbd4cqrB IEwWZum H kTELg0Aqb8GigoBsyAaMOSxkcJV5qnN7ONvlweGs6YmDEGj-nxqa-onoHnC5JUjhQ476JCgZsiVU7dfHyIDn4n0sRL rJdaWvgy1pbOSx59rqeIUJ9qu4g73T0L-rJf03W2vS-i8w2c40NNsGEFdDYhNzwrmb2Hco6zGMztnAepbSAa bYi1BTk3jVIE3xtgY3T JofhThhXQOhQImf2OWPADp6cNEKTGwNmHsFIAmyBGyNRhTtvG18P5 jpTAvsOhCTrW1ckK7ABL54grqx2Sc6EyG5uS52iswFg/Qj HYUQCfkoX1IpK2H3IyIh5q0s-Wi5d/23 to help customers afford its computing power. Anthropic will begin digitally watermarking AI-generated text https://links.adweek.com/s/c/VbveOEq3x7TNsAeaSumVdo6mvcd4BDN7-tMmUJds7qQJa92LwBIC1enbq3BfBfyvVugiyGDKzCgw9w5FUF8Km-cuA8LJbHwdloErgdajY1ALK5Siyz0XLCAOUMrTHH3CzNhBLnhMv2ydLiaKHneoWLefZB8telLPEiwSN0sOHftGd9A42NmNLEi3Sae9qSKk4IxuJhZRIeER1FU3lf-l4YjuDBQKo5mz6Z4l9Kp5Kgny9I w-wsnnR4i9bhE1YdgrLc1NCC842ZCUHkJCMga8pgWnBTM- xmHEDCoi2C9xJDHWcM4AuL8GtDcAymz5Fhr TVW4dQn3Ce849N-F0ES4PHTjvDjwXfD5fhHUjf4jb4IuV0R8jGSIMrJ57RaRVm76ufJ0vYBQFRqrprrlFdpkE9F7tiYP9eiNj2auLW66hgrOl64ZXI lWlHIq94mcaPeD9kMvOTCrk6Q9IOPqjZtzc0oAeTFtiEpcZRkymgnu391QsPL ZkV0akdi Mw1lVTUp945YfF7s2v6RPea03 PDhvi7tQyzJ1ixX2cNzZtNKu52yaZZUNp4iEbyB9Wnov2IwPFsojZqa3nBTWnFMEp-ebbMHBETNwoxPBDe3UJ2q5zIwNmDMTqcs4PLUOlOCNgoP 0iePXpJKDqwIlylbR55KwEEw3Kx9KX6tdWS6XCjFbLwA2Y3UR07TlfB5m3ez-ZvEyaKjl YiVFxpWyJxgXA2d6A0br6LOpRQzQcprWnedfqTLFNR0FnV6fcRlSECH5yOD3OVm9EKriQzG8Gmupy-na4sr/8j51Qd5RXB2cvpjK51jkGW AAUr ngWO/23 , while Spotify will start labeling AI artists https://links.adweek.com/s/c/VUFnihL5W7pdAl7yhRrEtBgQwe1k9-f3N7o-KRE7FpPiIoohvgpqQpmA99E1SnMWtXPDREq3R77Pmfzoua379BXf2arPmBZ rx58aJ5M YaCEYhpZns-s7trOZYXJZVEyuDjwHZsNVQcvTrnJ nslG8JTB4Vs7P94NYkZutDIRoPheNqN8dJwfcBUungvsTOjc6PGBsQphp7M4NfyI18DnVIPUGExXylSIs3pLdDI5ZLh1CarKmhy7ABbHjgKgXTYAKHbeJk7lJKrrpjBZTh7Gpi6Lud73i 6JASyoi-djLqMogvOV6rlwTFNuCjAXCvaVXLCX0-gWrF9-dJi7UgY9uI82uQRHk1eSG85uNHm3X1YQCedK4EfoPKzndS6eah1ykdPNeVyhanSn 8WZuBAfWHPIDKdBBfzDj6h0AjINDawG GXtdeFvMqpD7x07Gi-RIKJ28SarNts8qEVkh644GFOSWODiZJj7cck1CEWwUAhug6smw-wO8uWcHH-IvJo1kwPm62ZcxnYYd8JOIEJEAgZ7QiwYEO9wsJqxxFjC8ps73udkC4wpuVvt2QVsgvY80BjDhAjwaYZJ7hFHtV95BB3XSzyx1t5AmcSvSJi-ddhZ6ICxGGoaq9MbJ5SPctVLIPY5wvmdWGNsfP s48pzKl3kibwYr4TKLeDtvKzIp0Llmxq9rp4r0TIYd1hg-i0eyk46V QoHG2VRghBxDE8qw-8lxBBrxjlLOoG rs3n3aTVn/tcraS42y4rECvlIzsOSo8PdNsGaEnoG3/23 . 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