{"slug": "new-google-tags-will-tell-you-when-an-ad-was-made-or-altered-using-ai", "title": "New Google Tags Will Tell You When an Ad Was Made or Altered Using AI", "summary": "Google announced a new feature in its My Ad Center panel that labels ads created or altered using generative AI, allowing users to see how an ad was made. The labels rely on advertiser self-disclosure and are not actively verified by Google, though local laws may require AI labeling. This move aims to increase transparency as AI-generated ads become more common.", "body_md": "Advertisers have steadily ramped up the use of [AI tools in creating ads](/tech/services-and-software/metas-all-in-on-ai-creating-the-ads-you-see-on-instagram-facebook-and-whatsapp/) you see when perusing the internet. In response to this trend, [Google announced a new feature](https://blog.google/products/ads-commerce/google-ads-ai-transparency-labels/) on Thursday that's geared toward helping people identify when an ad was made using [generative AI](/tech/services-and-software/generative-ai-everything-to-know-about-the-tech-behind-chatbots-like-chatgpt/).\n\nIn Google's [My Ad Center panel](https://support.google.com/My-Ad-Center-Help/answer/17196133), a new \"How this ad was made\" section has been added to help you find out whether an ad was created or edited using AI. You can access this panel by clicking the three-dot menu or info icon on ads, whether using Search, YouTube or Discover.\n\nAI has helped advertisers streamline the production process: Businesses can connect their ads with consumers while cutting costs and having access to creative choices that may have seemed previously out of reach.\n\nThat said, the end result could lead to unwanted confusion. What happens if you see an ad online that shows a product in a situation or environment, only to learn that it wasn't real? Would you still be interested in making a purchase?\n\nGoogle says that when advertisers use generative AI tools to create an ad, [a disclosure](https://support.google.com/adspolicy/answer/6014595#740) regarding this new regulation will be surfaced in each ad's My Ad Center panel. If an ad is created on another platform, Google will still provide transparency controls so the advertiser can state whether AI was used in its creation, which will inform the label that appears directly on the ad.\n\nThat last part depends on whether the advertiser wants to go through this labeling process in the first place. Google will not actively verify an ad's label in situations like this. However, depending on local law, an ad may be marked with an AI label if required.\n\nAdvertisers are responsible for accurately labeling their ads and complying with any local laws, a Google spokesperson told CNET.\n\nThis is the latest in Google's efforts to increase transparency around AI. In May, the company introduced [SynthID](/tech/services-and-software/google-expands-ai-identification-tool-to-chrome-and-search/), an invisible watermarking system that helps identify AI-generated content, further bolstering the capabilities of [Google's Gemini AI assistant](/videos/androids-biggest-ai-update-everything-to-know-about-gemini-intelligence/).", "url": "https://wpnews.pro/news/new-google-tags-will-tell-you-when-an-ad-was-made-or-altered-using-ai", "canonical_source": "https://www.cnet.com/tech/services-and-software/google-ai-transparency-tags-ads/", "published_at": "2026-07-10 12:01:03+00:00", "updated_at": "2026-07-10 12:22:05.742812+00:00", "lang": "en", "topics": ["generative-ai", "ai-policy", "ai-products"], "entities": ["Google", "My Ad Center", "SynthID", "Gemini"], "alternates": {"html": "https://wpnews.pro/news/new-google-tags-will-tell-you-when-an-ad-was-made-or-altered-using-ai", "markdown": "https://wpnews.pro/news/new-google-tags-will-tell-you-when-an-ad-was-made-or-altered-using-ai.md", "text": "https://wpnews.pro/news/new-google-tags-will-tell-you-when-an-ad-was-made-or-altered-using-ai.txt", "jsonld": "https://wpnews.pro/news/new-google-tags-will-tell-you-when-an-ad-was-made-or-altered-using-ai.jsonld"}}