# Netflix reveals its use of AI in hundreds of films and TV shows > Source: > Published: 2026-07-17 14:46:50+00:00 # Netflix reveals its use of AI in hundreds of films and TV shows [Netflix](/topic/netflix)has disclosed its use of generative[artificial intelligence](/topic/artificial-intelligence)in approximately 300 of its films and TV shows, often without viewers' prior knowledge.- The [AI](/topic/ai)is primarily utilised in post-production for creating complex sequences, including battle scenes, crowds, and establishing shots, enabling content that might otherwise be unfeasible. - The company claims AI helps achieve higher quality output more quickly and at a lower cost, and is also used for personalised content recommendations and enhanced search capabilities. - This revelation coincided with Netflix's latest financial results, which indicated a slowdown in revenue growth, prompting concerns about the company's capacity for reinvention. - The announcement, presented in a letter to shareholders, appears to be an effort to reassure investors about Netflix's adoption of new technology amidst challenges such as leadership changes and acquisition difficulties.