# Neglected First-Party Data Outperforms Chased Sources > Source: > Published: 2026-05-27 09:22:58.431684+00:00 Industry Applicationsfirst party datadata auditcrm # Neglected First-Party Data Outperforms Chased Sources | 5.6 The piece advises: "Audit the data that already exists." It notes organizations often collect more usable first-party data across CRM systems and transaction records than they realize, and urges teams to audit these sources to surface usable datasets for analytics and modeling. ## Scoring Rationale Operational guidance on auditing first-party data is practically useful for AI/ML teams, but represents an applied best practice rather than a technical or research breakthrough. Practice with real SaaS & B2B data 90 SQL & Python problems · 15 industry datasets Used by DS/ML engineers at top companies [Active Enterprise OrganizationsEasy](/problems/sql/active-enterprise-organizations) [Paid Invoices Over $500Medium](/problems/sql/paid-invoices-over-500) [Subscription Renewal Risk AssessmentHard](/problems/sql/subscription-renewal-risk-assessment) 250 free problems · No credit card [See all SaaS & B2B problems](/problems/datasets/saas)