Naver to invest $664 mil. to incentivize quality content for AI

Naver Corp. will invest 1 trillion won ($664 million) over five years to incentivize quality user-generated content for its AI services, a company executive announced Thursday. The portal operator will launch the "Naver Mate" program next month, offering monthly financial rewards of up to 10 million won to content creators based on how often their work is cited by Naver's AI briefing search service, which serves 30 million monthly users.

Naver Corp. plans to invest 1 trillion won $664 million over the next five years to promote quality user-generated content for its artificial intelligence AI services, a company executive said Thursday. "The focus of the AI platform race is moving towards securing data quality and service competitiveness," Kim Kwang-hyun, the chief data and contents officer CDO at Naver, was quoted as saying in a release. "We plan to expand our non-technical efforts to discover good content and its creators to 1 trillion won over the next five years," he added. As part of such an initiative, the portal operator will launch the "Naver Mate" program next month, which gives financial incentives to content creators based on the number of times their content was quoted by its smart search service, AI briefing. Some 3,000 users selected each month can receive as much as 10 million won, the company said. Naver's AI briefing, a search function launched last March that uses generative AI to provide summarized answers, is used by some 30 million users every month, the company added. The portal operator also pl