{"slug": "naver-daum-ramp-up-ai-search-race-with-agent-focused-strategies", "title": "Naver, Daum ramp up AI search race with agent-focused strategies", "summary": "Naver and Daum are intensifying competition in AI-powered search by shifting from chatbot-style responses to agent-driven systems that leverage their proprietary data and service ecosystems to execute real-world tasks. Naver recently unveiled the road map for its conversational AI search service AI Tab, which launched for all users in late June, positioning it as a gateway to AI agents capable of handling tasks such as reservations and shopping.", "body_md": "Naver and Daum are intensifying competition in artificial intelligence (AI)-powered search, moving beyond chatbot-style responses toward agent-driven systems that leverage their proprietary data and service ecosystems to execute real-world tasks. Naver recently unveiled the road map for its conversational AI search service AI Tab, which launched for all users in late June, positioning it as a gateway to AI agents capable of handling tasks such as reservations and shopping. The company identified a product-native large language model (LLM), harness engineering and multimodal AI as three core technologies behind the strategy. Unlike conventional foundation models built for general-purpose reasoning, Naver said its product-native LLM is tailored for real-world services. The model is designed to handle long-context, multiturn interactions while selecting appropriate tools to complete tasks across Naver’s ecosystem, including search, shopping, maps, blogs and community platforms. Harness engineering connects the AI to Naver’s real-time data sources, including blogs, maps, shopping and new", "url": "https://wpnews.pro/news/naver-daum-ramp-up-ai-search-race-with-agent-focused-strategies", "canonical_source": "https://www.koreatimes.co.kr/business/tech-science/20260707/naver-daum-ramp-up-ai-search-race-with-agent-focused-strategies?utm_source=rss", "published_at": "2026-07-07 05:22:03+00:00", "updated_at": "2026-07-07 05:30:04.085335+00:00", "lang": "en", "topics": ["artificial-intelligence", "large-language-models", "ai-agents", "ai-products", "natural-language-processing"], "entities": ["Naver", "Daum", "AI Tab"], "alternates": {"html": "https://wpnews.pro/news/naver-daum-ramp-up-ai-search-race-with-agent-focused-strategies", "markdown": "https://wpnews.pro/news/naver-daum-ramp-up-ai-search-race-with-agent-focused-strategies.md", "text": "https://wpnews.pro/news/naver-daum-ramp-up-ai-search-race-with-agent-focused-strategies.txt", "jsonld": "https://wpnews.pro/news/naver-daum-ramp-up-ai-search-race-with-agent-focused-strategies.jsonld"}}