{"slug": "nano-singapore-builds-an-ai-wellness-advisor-tuned-to-local-habits-not-global", "title": "Nano Singapore Builds an AI Wellness Advisor Tuned to Local Habits, Not Global Defaults", "summary": "Nano Singapore launched Jenny, an AI-powered wellness advisor that uses real-time voice conversation and a lifelike digital avatar to move shoppers from a vague health concern to a specific product recommendation without waiting on a live agent. According to Joel Fu of SGE Centre, which manages Nano Singapore and sister brand Nano Skinz, the team's first major decision was choosing a live avatar over a standard chat interface, and the harder technical challenge was grounding the advisor in Singapore-specific context such as tropical humidity, hawker-centre portion sizes and National Service recovery rather than layering a local skin over a generic assistant. Jenny is available around the clock on the Nano Singapore website for desktop and mobile browsers through the site's support widget once a customer logs into their Nano Rewards account, requires no app download, and supports English, Mandarin, Malay and Tamil.", "body_md": "*\"Choosing the right wellness product shouldn't be complicated,\" said Xuan Hao, Head of Marketing & Customer Experience at Nano Singapore.*\n\nNano Singapore has launched Jenny, an AI-powered wellness advisor built around real-time voice conversation and a lifelike digital avatar, designed to help shoppers move from a vague health concern to a specific product recommendation without waiting on a live agent. The assistant is available around the clock through the Nano Singapore website on both desktop and mobile browsers, accessed through the site's support widget once a customer logs into their Nano Rewards account, with no app download required.\n\nThe decision that shaped Jenny most wasn't which model to use or how lifelike the avatar should look. According to Joel Fu at SGE Centre, which manages Nano Singapore and its sister brand Nano Skinz, the first big call was choosing a live avatar over a standard chat interface. Health guidance, he said, is personal, and presence changes behaviour: a chat box feels transactional, a question in, a line of text out, tab closed. A live avatar creates the feeling of an actual consultation. Informal feedback from friends, family and early users the team sat down with pointed the same way, that people are more likely to absorb and follow through on health advice when it feels like a conversation with someone rather than a query typed into something.\n\nThat distinction matters more in wellness than in most retail categories. A shopper deciding between two phone cases rarely needs reassurance. A shopper trying to figure out whether they should be taking a sleep supplement or addressing something else entirely often does, and the confidence to act on advice is arguably as important as the advice itself. Nano Singapore's framing follows that logic directly: Jenny delivers tailored recommendations based on each customer's health goals, Wellness Index, AI assessments and wellness profile, and can walk someone from describing a health concern in their own words to a specific product recommendation, an explanation of why it was chosen, and the option to [buy supplements online](https://nanosingaporeshop.com) with a single click.\n\n## Getting the Singapore context right\n\nThe harder problem, by Fu's account, wasn't the voice interaction or the health content in isolation. It was making Jenny genuinely Singaporean. A generic global chatbot can tell someone to drink more water and get more sleep. It has no context for humidity and hydration in a tropical climate, for hawker-centre portion sizes shaping someone's diet, or for what recovery looks like after National Service. Building that local grounding into the advisor, rather than layering a Singapore skin over an otherwise generic assistant, is what the team points to as the real technical challenge behind the launch, ahead of the avatar rendering or the voice synthesis work.\n\n[Huawei's Mate XT2 Debuts a Kirin Chip Built to Dodge US Sanctions](https://startupfortune.com/huaweis-mate-xt2-debuts-a-kirin-chip-built-to-dodge-us-sanctions/)\n\nHuawei's new Mate XT2 tri-fold phone debuts the Kirin 9050 Pro, the first chip built on its LogicFolding architecture, a vertical-stacking workaround for the EUV lithography tools US export controls keep out of its reach. The chip posts real gains, up to 55% higher transistor density, but analysts say it's a compensatory route born of sanctions... - [huawei mate XT2 kirin chip US sanctions workaround](https://startupfortune.com/huaweis-mate-xt2-debuts-a-kirin-chip-built-to-dodge-us-sanctions/) - [tri fold smartphone with huawei designed kirin processor](https://startupfortune.com/huaweis-mate-xt2-debuts-a-kirin-chip-built-to-dodge-us-sanctions/)\n\nThe product also carries language across that same local reality. Jenny supports English, Mandarin, Malay and Tamil, reflecting Singapore's four official languages rather than treating English as the default and the rest as an afterthought. Nano Singapore says the underlying guidance was shaped using insights drawn from more than 620,000 fulfilled customer orders, giving the system a base of real purchasing and concern patterns to work from rather than generic wellness content.\n\nBeyond product discovery, Jenny is built into the rest of Nano Singapore's customer operations. It handles order tracking, loyalty rewards, voucher redemption and store credit, and answers common enquiries, all inside the same conversation a customer might use to ask about a supplement. Customers can also ask about ingredients and formulations directly, with Jenny explaining the reasoning behind a recommendation rather than simply surfacing a product page.\n\nXuan Hao frames the launch as an extension of the company's existing customer care rather than a replacement for it. \"After serving hundreds of thousands of customers, we recognised that many people know the health outcome they want, whether they're looking to sleep better, improve their skin health or boost their energy, but aren't always sure which solution is right for them,\" he said. \"Jenny combines artificial intelligence with our wellness expertise to deliver personalised guidance instantly, helping customers make more informed decisions with greater confidence. We see AI as a way to enhance, not replace, the human experience. While our customer care team remains at the heart of what we do, Jenny extends that expertise by making trusted wellness guidance available anytime, anywhere.\"\n\nNano Singapore has also published a public AI Information Card for Jenny, setting out the assistant's capabilities, limitations, safety measures and data handling practices, and built the system with explicit user consent required before any optional camera-enabled features are used. The company says future updates will expand Jenny's multilingual range further, add AI-powered skincare analysis, and continue refining how personalised its recommendations become.\n\nNano Singapore and Nano Skinz are run by Singapore Ecommerce Centre, founded in 2020, with products manufactured in GMP-certified facilities and sold across Singapore, Malaysia, the Philippines and other regional markets. The company has picked up more than 20 industry awards and holds Company of Good 2-Star recognition. More detail on the brands is available at nanosingaporeshop.com.\n\n## Join the discussion\n\n[Open in the community →](/community/)\n\nAlmost there. Sign in and your reply posts straight away.", "url": "https://wpnews.pro/news/nano-singapore-builds-an-ai-wellness-advisor-tuned-to-local-habits-not-global", "canonical_source": "https://startupfortune.com/nano-singapore-builds-an-ai-wellness-advisor-tuned-to-local-habits-not-global-defaults/", "published_at": "2026-09-11 08:01:44+00:00", "updated_at": "2026-09-11 08:32:34.924401+00:00", "lang": "en", "topics": ["ai-products", "artificial-intelligence", "natural-language-processing"], "entities": ["Nano Singapore", "Jenny", "Xuan Hao", "Joel Fu", "SGE Centre", "Nano Skinz", "Nano Rewards"], "alternates": {"html": "https://wpnews.pro/news/nano-singapore-builds-an-ai-wellness-advisor-tuned-to-local-habits-not-global", "markdown": "https://wpnews.pro/news/nano-singapore-builds-an-ai-wellness-advisor-tuned-to-local-habits-not-global.md", "text": "https://wpnews.pro/news/nano-singapore-builds-an-ai-wellness-advisor-tuned-to-local-habits-not-global.txt", "jsonld": "https://wpnews.pro/news/nano-singapore-builds-an-ai-wellness-advisor-tuned-to-local-habits-not-global.jsonld"}}