Musk tries desperately to get X users to embrace Trump's AI rebranding: "It's better"

Elon Musk posted on X on Sunday urging users to adopt President Donald Trump's rebranding of artificial intelligence as "super intelligence," writing, "No more AI. SI. It's better." The post followed Trump's signing of an executive order the previous Tuesday seeking to make the SI rebrand official, with the order arguing the term "more appropriately captures the promise, potential, and rapidly advancing capabilities of these technologies." Critics have suggested Trump's rebrand could be aimed at profiting from Slovenian domain names or evading laws and regulations that specifically target AI.

Musk tries desperately to get X users to embrace Trump's AI rebranding: "It's better" Austin, Texas - Billionaire Elon Musk https://www.tag24.com/en/entertainment/celebrities/elon-musk recently tried to convince X users to back President Donald Trump https://www.tag24.com/en/news/politics/politicians/donald-trump 's push that artificial intelligence https://www.tag24.com/en/tech/artificial-intelligence be rebranded as super intelligence. In a post https://x.com/elonmusk/status/2106665679361618173 to his X platform shared on Sunday morning, Musk wrote, "No more AI. SI. It's better." The post comes after Trump signed an executive order https://www.tag24.com/en/news/politics/politicians/donald-trump/trump-says-ai-should-be-called-super-intelligence-as-he-shuts-down-calls-for-oversight-3534382 last Tuesday seeking to make the rebrand official. The order argues that SI "more appropriately captures the promise, potential, and rapidly advancing capabilities of these technologies." Despite growing concerns among Americans about AI potentially destroying jobs and even humanity, Trump has insisted it is the future and has pushed for tech leaders to "police themselves" without government interference. During the 2024 presidential race, Musk contributed at least $270 million https://www.tag24.com/en/entertainment/celebrities/elon-musk/elon-musk-tops-list-of-political-donors-as-total-trump-contributions-are-revealed-3341236 to Trump's re-election campaign, and after Trump won, he served as the president's closest advisor and head of the Department of Government Efficiency for several months. But when Musk's time as a temporary government employee came to an end, the two had a messy public feud over policy disagreements, which reached a climax when Musk alleged that Trump was named in the Jeffrey Epstein files https://www.tag24.com/en/entertainment/celebrities/elon-musk/musk-deletes-infamous-epstein-x-post-and-others-driving-his-feud-with-trump-3393089 . The two have since appeared to have buried the hatchet, as Musk has been attending White House events again https://www.tag24.com/en/news/politics/politicians/donald-trump/trump-hosts-lovely-dinner-for-elon-musk-to-celebrate-reunion-2026-is-going-to-be-amazing-3455346 and has begun donating to Republicans https://www.tag24.com/en/entertainment/celebrities/elon-musk/elon-musk-makes-massive-campaign-contribution-to-pro-trump-senate-candidate-3460935 ahead of the November midterm elections. Some critics have also suggested Trump has ulterior motives for the rebrand, such as seeking to profit off of Slovenian domain names https://gizmodo.com/is-trumps-push-to-rename-ai-to-super-intelligence-part-of-some-bigger-conspiracy-2000819480 or evade laws and regulations that specifically target AI. Cover photo: Kevin Dietsch / GETTY IMAGES NORTH AMERICA / Getty Images via AFP