{"slug": "more-people-using-ai-to-write-cards-and-create-pictures-moonpig-says", "title": "More people using AI to write cards and create pictures, Moonpig says", "summary": "Moonpig reported that AI-powered creative features were used in 31 million greeting cards in the past year, double the previous year, as more customers use AI to write cards and generate images. The online card and gift company's overall revenues rose 8.6% to £284.5 million, driven by upgrades and higher spending on gifts and delivery.", "body_md": "# More people using AI to write cards and create pictures, Moonpig says\n\n## The online cards and gifts business said it had invested heavily in artificial intelligence which can ‘lower barriers to content creation’.\n\n- Bookmark\n\nMore gift-givers are using AI to write their cards or generate personalised content such as stickers and images, [Moonpig](/topic/moonpig) has revealed.\n\nThe online cards and gifts business said it had invested heavily in artificial intelligence (AI) which can “lower barriers to content creation”.\n\nIt said creative features were used in 31 million greeting cards in the year to the end of April, double that of the previous year.\n\nThis includes personalisation such as video and audio cards, and AI tools such as handwriting, stickers and face swap, which merges a person’s face from a photo into a greeting card image.\n\n[People](/topic/people) can also choose to use the AI writing assistant by typing in prompts when they are creating a card and AI will generate the text to go in it.\n\n“As advances in AI continue to lower barriers to content creation, we believe the ability to reliably manufacture, personalise and deliver products at scale becomes increasingly important,” chief executive Catherine Faiers said.\n\nMoonpig’s overall revenues increased by 8.6% year-on-year to £284.5 million.\n\nThe company said that this partly reflected customers upgrading orders with higher-priced gifts and larger-size cards and choosing next-day tracked delivery.\n\nNearly 18% of orders included a gift, which can be added after a card is chosen, driving a 5.7% increase in the average order value.\n\nMoonpig sells gifts from retail partners such as Next, Jojo Maman Bebe and [Boots](/topic/boots), as well as experiences from brands including [Pizza Express](/topic/pizza-express), Virgin Wines and The Traitors Live Experience.\n\nMark Crouch, market analyst for eToro, said: “For Moonpig, loyalty is a significant asset.\n\n“With more than 12 million active customers, the company benefits from a steady stream of birthdays, anniversaries and milestones that arrive regardless of the economic backdrop.\n\n“Customers are not only returning but spending more, trading up to premium gifts, larger-card formats and faster delivery options.”\n\nMoonpig shares were up by more than a 10th on Thursday morning.", "url": "https://wpnews.pro/news/more-people-using-ai-to-write-cards-and-create-pictures-moonpig-says", "canonical_source": "https://www.independent.co.uk/news/business/moonpig-people-jojo-maman-bebe-boots-pizza-express-b3002797.html", "published_at": "2026-06-25 09:07:22+00:00", "updated_at": "2026-06-25 09:21:48.946176+00:00", "lang": "en", "topics": ["generative-ai", "ai-products", "ai-tools"], "entities": ["Moonpig", "Catherine Faiers", "Next", "Jojo Maman Bebe", "Boots", "Pizza Express", "Virgin Wines", "The Traitors Live Experience"], "alternates": {"html": "https://wpnews.pro/news/more-people-using-ai-to-write-cards-and-create-pictures-moonpig-says", "markdown": "https://wpnews.pro/news/more-people-using-ai-to-write-cards-and-create-pictures-moonpig-says.md", "text": "https://wpnews.pro/news/more-people-using-ai-to-write-cards-and-create-pictures-moonpig-says.txt", "jsonld": "https://wpnews.pro/news/more-people-using-ai-to-write-cards-and-create-pictures-moonpig-says.jsonld"}}