Microsoft targets Salesforce customers with Dynamics 365 Activate

Microsoft launched Dynamics 365 Activate in public preview, an AI-powered migration tool that initially targets organizations replacing Salesforce with Dynamics 365. Microsoft said the system has already processed more than six billion data records in early test projects, analyzing CRM data models, business processes, code, and dependencies and surfacing recommendations through a dashboard. Microsoft plans to add support for ERP migrations and other software vendors later this year, with automated checks and natural-language migration guidance to follow.

Microsoft is launching Dynamics 365 Activate in public preview. The AI tool is designed to help organizations switch from competing business applications to its own ecosystem faster and with less risk, initially targeting Salesforce. Microsoft introduces https://www.microsoft.com/en-us/dynamics-365/blog/business-leader/2026/09/09/accelerate-your-move-to-agentic-business-applications-with-dynamics-365-activate/ Dynamics 365 Activate to accelerate migrations to its platform. At launch, the tool specifically focuses on organizations looking to replace Salesforce with Dynamics 365 https://itdaily.com/news/cloud/microsoft-no-discounts-large-companies/ . Microsoft claims many companies feel trapped in legacy systems due to years of accumulated customization, siloed point solutions, and complex integrations. This often makes switching to more modern software time-consuming, costly, and risky. With the new migration service, the software company aims to smooth that transition. Although Microsoft and Salesforce are partners in many areas, they are also competitors in at least as many areas https://itdaily.com/blogs/cloud/salesforce-agentforce/ . Dynamics 365 Activate was created by combining lessons from hundreds of previous migrations with AI. This accelerates the configuration process and data transfer. Moving away from Salesforce The Salesforce migration feature in Activate analyzes the existing CRM environment and maps out data models, business processes, code, and dependencies. According to Microsoft, the system has already processed more than six billion data records in early test projects. Teams receive recommendations via a dashboard on which elements should be moved, what can be simplified, and what dead weight can be left behind. The goal is not to simply copy the old environment to Dynamics 365. Organizations can immediately redesign processes using AI agents. This also saves implementation partners time on manual analyses. Expansion to ERP While the current testing phase focuses on Salesforce, it won’t stop there. Microsoft plans to add support for ERP migrations and other software vendors later this year. The company sees Activate as a broad migration tool that is also useful when existing Dynamics customers expand into new business units or regions. The public preview for migrations from Salesforce is available immediately via a Microsoft-hosted environment. Additional features, such as automated checks and migration guidance via natural language, will follow soon.