{"slug": "microsoft-s-many-aborted-ai-takeoffs-with-copilot", "title": "Microsoft's Many Aborted AI Takeoffs with Copilot", "summary": "Microsoft CEO Satya Nadella's February 2023 overhaul of Bing with OpenAI's models failed to dent Google's search dominance, as ChatGPT itself became the more famous AI chatbot and Microsoft was forced back to the drawing board. The company now faces an 'AI Austerity Era' where it must compete by offering pick-your-own models and data sovereignty, according to Spyglass analysis.", "body_md": "# Microsoft's Many Aborted AI Takeoffs with Copilot\n\nCan Microsoft win by selling pick-your-own model and data sovereignty in an AI Austerity Era?\n\nSatya Nadella was going to make Google dance.\n\nIt was [February of 2023](https://www.theverge.com/23589994/microsoft-ceo-satya-nadella-bing-chatgpt-google-search-ai?utm_source=chatgpt.com) and Microsoft's CEO was [feeling confident](https://spyglass.org/10-years-of-satya-nadella/) that the overhaul of Bing, now powered by OpenAI's models, was going to [change the search game](https://spyglass.org/bing-copilot-ai-search/). To be fair, it sort of did. But only in so far as it was one of a number of things that perhaps [kicked Google into gear](https://spyglass.org/google-isnt-lazy-its-timid-as-it-sadly-must-be/) to eventually disrupt themselves with their own [overhaul of Search](https://spyglass.org/ai-google-search/), powered by their Gemini models.\n\nOf course, the far larger kick in the ass came from ChatGPT itself and not Bing's variant. Microsoft's version [became more famous](https://spyglass.org/early-provocative-ai-chatbots-revisited/) for suggesting that reporters leave their spouses and getting [quickly reined in](https://500ish.com/from-samantha-to-dolores-9394312dd4f5?ref=spyglass.org). Soon afterwards, ChatGPT would go on to reign supreme in AI and Microsoft was [back to the drawing board](https://spyglass.org/does-microsoft-have-an-ai-problem/)...", "url": "https://wpnews.pro/news/microsoft-s-many-aborted-ai-takeoffs-with-copilot", "canonical_source": "https://spyglass.org/microsoft-copilot-ai-strategy/", "published_at": "2026-08-05 14:33:18+00:00", "updated_at": "2026-08-05 14:50:29.592635+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-products", "ai-policy"], "entities": ["Microsoft", "Satya Nadella", "OpenAI", "Google", "Bing", "ChatGPT", "Gemini", "Spyglass"], "alternates": {"html": "https://wpnews.pro/news/microsoft-s-many-aborted-ai-takeoffs-with-copilot", "markdown": "https://wpnews.pro/news/microsoft-s-many-aborted-ai-takeoffs-with-copilot.md", "text": "https://wpnews.pro/news/microsoft-s-many-aborted-ai-takeoffs-with-copilot.txt", "jsonld": "https://wpnews.pro/news/microsoft-s-many-aborted-ai-takeoffs-with-copilot.jsonld"}}