# Microsoft drops Copilot+ branding for Surface Laptop Ultra > Source: > Published: 2026-06-04 23:52:27.477108+00:00 # Microsoft drops Copilot+ branding for Surface Laptop Ultra WindowsLatest reports that Microsoft did not use the Copilot+ PC branding during the June 2026 reveal of the **Surface Laptop Ultra**. Per WindowsLatest, the laptop was presented around RTX Spark and local AI compute powered by **NVIDIA**, with no Copilot+ badge or Microsoft-led Copilot+ marketing at the event. WindowsLatest also recounts Microsoft originally defined **Copilot+ PCs** as the "fastest, most intelligent Windows PCs ever built," requiring a dedicated NPU of **40 TOPS**, **16GB** of LPDDR5 RAM, and **256GB** of SSD storage, and that Qualcomm's **Snapdragon X Elite** led the initial Copilot+ wave in 2024. WindowsLatest frames the absence of Copilot+ branding on the new Surface as notable and suggests NVIDIA's role in the product narrative may explain the omission. ### What happened WindowsLatest reports that Microsoft did not use the **Copilot+ PC** branding during the June 2026 unveiling of the **Surface Laptop Ultra**. Per WindowsLatest, the device was presented with an emphasis on RTX Spark, local AI compute, and developer workflows powered by **NVIDIA**, and the Copilot+ label was not mentioned during the reveal. ### Background WindowsLatest notes Microsoft originally described Copilot+ PCs as "fastest, most intelligent Windows PCs ever built," and that Microsoft set a hardware bar requiring a dedicated NPU with at least **40 TOPS**, **16GB** of LPDDR5 RAM, and **256GB** of SSD storage. The article recounts that **Qualcomm's Snapdragon X Elite** chips were the first to meet those requirements in 2024, and that AMD and Intel later shipped parts meeting the 40 TOPS threshold. ### Editorial analysis Industry-pattern observations: hardware branding around AI capabilities often fragments when multiple OEM and silicon partners assert their own platform narratives. Vendors such as **NVIDIA** promoting RTX Spark as an AI platform can shift the marketing focus away from a single OS-level badge, especially for high-end systems where specialized accelerators matter to buyers. ### Context and significance for practitioners, the change is primarily marketing and platform signaling. Reported absence of Copilot+ branding does not, by itself, change the documented hardware thresholds that WindowsLatest cites. However, the article places the Surface Laptop Ultra in a vendor-specific AI compute narrative rather than the earlier Copilot+-centred framing. ### What to watch For observers: watch product pages and driver/SDK releases for whether Microsoft or partners emphasize Copilot+ feature gating, and monitor whether RTX Spark-centric developer tooling appears in SDKs and documentation, per vendor announcements and follow-up coverage. ## Scoring Rationale The story matters to practitioners tracking Windows AI hardware and platform narratives but is primarily marketing and positioning rather than a technical breakthrough. It signals how vendor messaging (NVIDIA `RTX Spark`) can influence product framing, which affects tooling and platform alignment. Practice interview problems based on real data 1,500+ SQL & Python problems across 15 industry datasets — the exact type of data you work with. [Try 250 free problems](/problems)