# Meta’s Muse Logomark, Designed by Jessica Hische

> Source: <https://thedieline.com/jessica-hische-metas-muse-and-the-ethical-landmines-of-design/>
> Published: 2026-09-22 22:51:09+00:00

Bill McCool, writing at Dieline:

This past Wednesday, lettering artist, designer, and author
Jessica Hische took to [Threads](https://www.threads.com/@jessicahische/post/DdE3LZbj_b8) to announce that she had
worked alongside Meta’s team to create the icon and logotype for
their agentic AI, Muse. Acknowledging that people would be “mad
because it’s AI and Meta,” Hische sought to explain at least why
she had taken the gig in the first place. Obviously, she took some
flak for working with Meta. While plenty of comments voiced
support, just as many chastised her for even considering the
project, which I can mostly sum up as a general narrative thread
of “How could you?”

FWIW, it’s pretty rich to criticize someone for working with Meta while you’re very much using a Meta product to issue said criticism. But I digress.

I like [the Muse mark/icon](https://daringfireball.net/misc/2026/09/muse.png). It’s both an obvious “M” and yet at the same time, *not* an “M”. It’s friendly but not un-serious.

And, as Meta chief AI officer Alexandr Wang noted today on X (not Threads), [it doesn’t look like a butthole](https://x.com/alexandr_wang/status/2102411467186401411).