{"slug": "metas-muse-logomark-designed-by-jessica-hische", "title": "Meta’s Muse Logomark, Designed by Jessica Hische", "summary": "Lettering artist and author Jessica Hische announced on Threads on Wednesday that she designed the icon and logotype for Meta's agentic AI, Muse, working alongside Meta's team. Hische said she anticipated backlash \"because it's AI and Meta,\" and drew both support and criticism on the platform, while Meta chief AI officer Alexandr Wang noted on X that the mark does not resemble a butthole.", "body_md": "Bill McCool, writing at Dieline:\n\nThis past Wednesday, lettering artist, designer, and author\nJessica Hische took to [Threads](https://www.threads.com/@jessicahische/post/DdE3LZbj_b8) to announce that she had\nworked alongside Meta’s team to create the icon and logotype for\ntheir agentic AI, Muse. Acknowledging that people would be “mad\nbecause it’s AI and Meta,” Hische sought to explain at least why\nshe had taken the gig in the first place. Obviously, she took some\nflak for working with Meta. While plenty of comments voiced\nsupport, just as many chastised her for even considering the\nproject, which I can mostly sum up as a general narrative thread\nof “How could you?”\n\nFWIW, it’s pretty rich to criticize someone for working with Meta while you’re very much using a Meta product to issue said criticism. But I digress.\n\nI like [the Muse mark/icon](https://daringfireball.net/misc/2026/09/muse.png). It’s both an obvious “M” and yet at the same time, *not* an “M”. It’s friendly but not un-serious.\n\nAnd, as Meta chief AI officer Alexandr Wang noted today on X (not Threads), [it doesn’t look like a butthole](https://x.com/alexandr_wang/status/2102411467186401411).", "url": "https://wpnews.pro/news/metas-muse-logomark-designed-by-jessica-hische", "canonical_source": "https://thedieline.com/jessica-hische-metas-muse-and-the-ethical-landmines-of-design/", "published_at": "2026-09-22 22:51:09+00:00", "updated_at": "2026-09-22 22:52:37.774467+00:00", "lang": "en", "topics": ["ai-products", "generative-ai"], "entities": ["Meta", "Jessica Hische", "Muse", "Alexandr Wang", "Threads", "X", "Dieline", "Bill McCool"], "alternates": {"html": "https://wpnews.pro/news/metas-muse-logomark-designed-by-jessica-hische", "markdown": "https://wpnews.pro/news/metas-muse-logomark-designed-by-jessica-hische.md", "text": "https://wpnews.pro/news/metas-muse-logomark-designed-by-jessica-hische.txt", "jsonld": "https://wpnews.pro/news/metas-muse-logomark-designed-by-jessica-hische.jsonld"}}