# Meta u-turns on AI feature amid privacy backlash

> Source: <https://thehill.com/policy/technology/5964282-privacy-concerns-instagram-ai/>
> Published: 2026-07-12 01:35:11+00:00

Facebook and Instagram parent company Meta took down a new artificial intelligence model for Instagram on Friday, just days after debuting this feature to immediate public backlash. The company advertised its Muse Image AI model on Tuesday as a “creative partner” that people could use to generate AI photos for their social media pages. However,…