# Meta tests the limits of using your Instagram for AI > Source: > Published: 2026-07-10 17:17:30+00:00 Meta has launched Muse Image, its answer to viral AI tools like Google's Nana Banana and ChatGPT's Images 2.0 models, but the new app comes with a twist. Meta Superintelligence Labs released its first image-generation model, which promises to produce high-quality images that understand complex prompts and multi-image references. Meta's competitive edge is that users can access these features directly in their favorite social apps, starting with Instagram and WhatsApp, and soon on Facebook and Messenger. However, this also comes with a major caveat for more than just those who want to use it. A brief note in the release said that users could generate images from public Instagram accounts with a simple @ mention. The idea was that you can create images that were "rooted in your world." Of course, this was immediately met with online backlash, with users outraged that the toggle was automatically turned on or "opted in " without their knowledge. That means anyone can use your Instagram photos to generate AI images, unless you [go into the settings and turn it off](https://www.macrumors.com/how-to/stop-others-using-instagram-photos-ai/). Other negatives include not being told when someone creates an AI image of you, and that opting out only prevents future image generations from forming; those that already happened will remain live. There is a simple way to opt out that many [experts](https://x.com/T3chFalcon/status/2075217816056148433?s=20) and organizations, including [SAG-AFTRA](https://x.com/sagaftra/status/2075388961560658379?s=20), are encouraging people to use. Open the Instagram app and tap your Profile. Then tap the hamburger icon in the top-right corner, scroll to Sharing and Reuse, and turn off the toggles under "Allow people to use your content on Instagram and with AI features on Meta." There will be two or three toggles: Posts, Reels, and Reel audio (for some people). Since the Muse Image feature is still rolling out, some people may not yet have the toggle to turn off AI use available. If this is you and you'd like to opt out, keep checking. Meta is also under fire in the EU due to [European Commission](https://ec.europa.eu/commission/presscorner/detail/en/ip_26_1579) findings that Facebook and Instagram's "addictive design" breaches digital safety laws. ## Our Deeper *View* This issue goes far beyond Meta, which is not new to being under fire for violating user privacy settings. Ever since AI image generation models first popped onto the scene, the biggest question has been about the datasets used to train them. Oftentimes, these models just scrape whatever is available on the open web, which, of course, can include publicly available images of you and copyrighted materials. This opens a broader discussion about whether it is possible to maintain control over your image and likeness in the age of AI. This issue is likely to be exacerbated by the rise of AI wearables, which require cameras to see the world around them and therefore can capture passersby or non-consenting human content. In addition to new laws and regulations that will eventually be needed to govern this area, societal norms and expectations will also need to be established at the level of culture.