{"slug": "meta-shares-fall-as-frustration-grows-over-ai-spending-plans", "title": "Meta shares fall as frustration grows over AI spending plans", "summary": "Meta shares fell 11% on Wednesday after the company reported a 14% drop in quarterly profit to $6bn despite 28% revenue growth to $61bn, as investors balked at plans to spend $130bn to $145bn this year—mostly on AI projects—up from $125bn three months ago. Chief executive Mark Zuckerberg defended the spending, saying AI is \"accelerating every part of our core business\" and that the company plans to sell AI technology to other businesses, though such revenue has not yet materialized and free cash flow fell to $784m, its lowest in at least five years.", "body_md": "# Meta shares fall as frustration grows over AI spending plans\n\nMeta shares plunged on Wednesday as investors balked at its promise to keep spending on artificial intelligence (AI) projects while profits dwindle.\n\nShares in the firm behind Instagram and Facebook fell 11% after its results for the quarter from April to June showed revenue grew 28% from a year ago to $61bn (£45.6bn), while profits fell 14% to $6bn.\n\nMeta said it would spend $130bn to $145bn this year, mostly on AI projects, up from the $125bn it said it planned to spend just three months ago.\n\nChief executive Mark Zuckerberg said the company's AI spending was \"accelerating every part of our core business\" and that it planned to start selling the technology to other businesses.\n\nSusan Li, Meta's chief financial officer, told financial analysts that selling its tech to other companies would help it drive returns on its AI spending.\n\n\"By 2028, we'll have turned over a lot of cards,\" she said.\n\nSuch lines of business have not yet materialized. Meta's free cash flow for the quarter, what it held onto after paying for its operations, was $784m, the lowest level of the metric it has posted in at least five years, according to its financial records.\n\nGoogle last week also reported its [lowest ever](https://www.bbc.com/news/articles/c235n47g8g8o) amount of leftover cash, which sent its own stock tumbling.\n\n\"I get that this is a big bet across the industry,\" Zuckerberg said of AI spending. \"My personal bet is that the people who invest in this will feel very good and be rewarded over time.\"\n\nHe said on the call that Meta's AI abilities and models were driving engagement on Instagram and Facebook and boosting the ability of smaller businesses to create advertising. Zuckerberg added that the company was developing AI agents, or AI chatbots that act somewhat autonomously.\n\nSuch agents \"will be the next wave of our product line in the months and years to come,\" Zuckerberg said.\n\n\"Soon, we'll have agents that can work 24/7 on your behalf\", Zuckerberg added during the call. \"Great personal agents need to just work out of the box. I'm very excited about this and we will have more to share soon.\"\n\n\"We're the best company in the world at scaling experiences to billions of people,\" he added.\n\nAs for Meta's plans to sell AI models and computer tools to other firms for the first time, Zuckerberg said the first step is to make its Muse Spark AI model \"easier for companies to integrate\".\n\n\"We expect to build a large business for large businesses,\" Zuckerberg said. \"We have more coding and product tools on our roadmap.\"\n\nAlthough Zuckerberg said the move would flex \"a different muscle than we've historically had\", he said the financial opportunity was too big to ignore.\n\n\"It's not just about selling compute; it's the API services and the productivity services and I think there is a very, very large opportunity there and we're quite focused on that.\"", "url": "https://wpnews.pro/news/meta-shares-fall-as-frustration-grows-over-ai-spending-plans", "canonical_source": "https://www.bbc.com/news/articles/ckgd31l5yrdo", "published_at": "2026-07-29 21:41:55+00:00", "updated_at": "2026-07-29 21:52:14.807419+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-policy", "ai-infrastructure", "ai-products", "ai-agents"], "entities": ["Meta", "Instagram", "Facebook", "Mark Zuckerberg", "Susan Li", "Google", "Muse Spark AI"], "alternates": {"html": "https://wpnews.pro/news/meta-shares-fall-as-frustration-grows-over-ai-spending-plans", "markdown": "https://wpnews.pro/news/meta-shares-fall-as-frustration-grows-over-ai-spending-plans.md", "text": "https://wpnews.pro/news/meta-shares-fall-as-frustration-grows-over-ai-spending-plans.txt", "jsonld": "https://wpnews.pro/news/meta-shares-fall-as-frustration-grows-over-ai-spending-plans.jsonld"}}