{"slug": "meta-s-personal-ai-agent-muse-soars-to-the-top-of-the-app-store", "title": "Meta's personal AI agent Muse soars to the top of the App Store", "summary": "Meta's personal AI agent Muse reached No. 1 among free apps on Apple's US App Store a week after its launch, ahead of ChatGPT, according to Business Insider. Meta says Muse can research, fill out forms, buy items, book restaurant reservations, find a dog sitter, and connect with services including email, calendars, Spotify, Instagram, and OpenTable, while seeking approval before sensitive actions. Early users reported mixed results: entrepreneur Joe Devoy said Muse found an identical auto insurance policy saving him $3,500 a year and canceled his old one in about five minutes, while X user Brett Gordon said Muse could not summarize a saved Instagram workout video because it could see only the first frame.", "body_md": "# Meta's personal AI agent Muse soars to the top of the App Store\n\n[Business Insider](https://www.businessinsider.com)\n\nMeta's personal AI agent Muse has reached No. 1 on Apple's US App Store as AI agents begin moving into the consumer mainstream.\n\n- Meta's Muse app tops Apple's US App Store, surpassing [ChatGPT](https://www.machinebrief.com/compare/chatgpt-vs-claude) .\n- Muse's AI capabilities include booking, shopping, and integrating with popular services.\n- Users report successful cost-saving tasks, but some face challenges with Meta's Muse AI agent.\n\nMark Zuckerberg's ambition to bring \"personal superintelligence\" to everyone may be taking shape, one download at a time.\n\nMuse from Meta, the company's new personal AI agent, has climbed to No. 1 among free apps on Apple's US App Store, ahead of ChatGPT.\n\nMuse's rise is the latest example of consumers embracing AI agents. Unlike chatbots that [simply answer questions](https://www.businessinsider.com/zuckerberg-says-ai-labs-slow-down-market-pressure-for-safety-2026-9), agents are designed to act on a user's behalf.\n\nMeta says Muse can [help users research](https://www.businessinsider.com/meta-hatch-personal-ai-agent-capabilities-employees-memo-2026-8), fill out forms, buy items online, book restaurant reservations, find a dog sitter, and connect with services such as email, calendars, Spotify, Instagram, and OpenTable.\n\nMuse can remember users' preferences and handle tasks on their behalf while seeking approval before taking sensitive actions, Meta says.\n\nThe App Store ranking comes a week after Muse's launch and is an early sign that [Meta's bet on personal AI assistants](https://www.businessinsider.com/mark-zuckerberg-meta-personal-superintelligence-ai-letter-meta-2025-7) is starting to pay off, even as its frontier models have lagged behind [OpenAI](https://www.machinebrief.com/glossary/openai) and [Anthropic](https://www.machinebrief.com/glossary/anthropic) on some key benchmarks.\n\na week after launch, muse is now the #1 app in the App Store!\n\nit’s been SO exciting to see how much y’all have done with muse. we can’t wait to do more together! [pic.twitter.com/0lwhijlpj3](https://t.co/0lwhijlpj3)\n\n[September 18, 2026](https://x.com/alexandr_wang/status/2100829303563067587?ref_src=twsrc%5Etfw)\n\nEarly users have shared striking examples of how Muse has helped them. Entrepreneur Joe Devoy wrote in an X post last week that he uploaded his auto insurance policy and asked Muse to find identical coverage at a lower cost.\n\nAccording to Devoy, it found a policy saving him $3,500 a year, bought it, and canceled his old one in about five minutes.\n\nYesterday I uploaded my auto insurance policy to Meta [@Muse](https://x.com/Muse?ref_src=twsrc%5Etfw) and asked for a better rate with identical coverage. In ~5 minutes, it found a policy saving me $3,500 /year, bought it, and canceled my old one.\n\nI knew I was overpaying. I’d abandoned several attempts to switch because… [pic.twitter.com/HlIweoWN2K](https://t.co/HlIweoWN2K)\n\n[September 10, 2026](https://x.com/JosephDevoy/status/2098158828135002245?ref_src=twsrc%5Etfw)\n\nAnother X user wrote that Muse found a green puffer jacket, located live discount codes, applied them, and completed the purchase at the lowest price.\n\nThey also said it could find a recipe and load the ingredients into a Whole Foods cart.\n\nMeta Muse is incredibly good. Was showing my wife a couple uses cases:\n\n1. Search for green puffer jacket -> find live discount codes, add to cart, apply, buy at cheapest price\n\n2. Find recipe and load Whole Foods cart\n\nShe was blown away. I don’t think META was up enough today…\n\n[September 10, 2026](https://x.com/buccocapital/status/2097848319095505064?ref_src=twsrc%5Etfw)\n\nNot every early experience has lived up to the hype. X user Brett Gordon said Muse could not summarize a saved Instagram workout video because it could see only the first frame — even though Instagram is owned by Meta.\n\nMuse fail.  Tried using Muse from Meta.  IG suggested I use it to summarize a workout post I had saved.  Then it said it only could see the first frame so asked me to share the link. But Muse apparently can’t play videos from IG posts??? [pic.twitter.com/48oo2FhVke](https://t.co/48oo2FhVke)\n\n[September 14, 2026](https://x.com/brett__gordon/status/2099482278359679066?ref_src=twsrc%5Etfw)\n\nAgents also depend on accurate, up-to-date pricing and product data, while [retailers such as Amazon](https://www.businessinsider.com/ai-shopping-meta-muse-agent-jason-del-rey-kafka-interview-2026-9) have reasons to restrict bots that could reduce their sites to fulfillment services. \n\nEven as AI agents break through into the mainstream, there are still questions about potential mistakes and privacy.\n\nMeta also faces competition from other agents, [including Instinct](https://www.businessinsider.com/instinct-is-the-ai-assistant-silicon-valley-cant-stop-talking-2026-9), an invitation-only AI assistant going viral in Silicon Valley.\n\n[Business Insider](https://www.businessinsider.com/meta-muse-personal-ai-agent-top-app-store-charts-2026-9)\n\nGet AI news in your inbox\n\nDaily digest of what matters in AI.", "url": "https://wpnews.pro/news/meta-s-personal-ai-agent-muse-soars-to-the-top-of-the-app-store", "canonical_source": "https://www.machinebrief.com/news/metas-personal-ai-agent-muse-soars-to-the-top-of-the-app-sto-nq2z", "published_at": "2026-09-18 12:39:12+00:00", "updated_at": "2026-09-18 14:54:28.760946+00:00", "lang": "en", "topics": ["ai-agents", "ai-products", "artificial-intelligence"], "entities": ["Meta", "Muse", "Apple App Store", "ChatGPT", "Mark Zuckerberg", "Joe Devoy", "Brett Gordon", "OpenAI"], "alternates": {"html": "https://wpnews.pro/news/meta-s-personal-ai-agent-muse-soars-to-the-top-of-the-app-store", "markdown": "https://wpnews.pro/news/meta-s-personal-ai-agent-muse-soars-to-the-top-of-the-app-store.md", "text": "https://wpnews.pro/news/meta-s-personal-ai-agent-muse-soars-to-the-top-of-the-app-store.txt", "jsonld": "https://wpnews.pro/news/meta-s-personal-ai-agent-muse-soars-to-the-top-of-the-app-store.jsonld"}}