{"slug": "meta-s-paid-ai-agent-hatch-launches-soon-with-a-new-model-called-watermelon-due", "title": "Meta's paid AI agent Hatch launches soon, with a new model called Watermelon due in October", "summary": "Meta Platforms will launch its AI agent Hatch in the coming weeks and release a new AI model called Watermelon in October, according to internal documents seen by The Information. Hatch, a consumer version of the OpenClaw agent, is part of CEO Mark Zuckerberg's plan to monetize AI spending, with a premium subscription priced up to $199.99 per month. The agent will integrate with services like DoorDash, Etsy, Reddit, Yelp, and Outlook, and Meta is also building a platform on WhatsApp for additional AI agents.", "body_md": "# Meta's paid AI agent Hatch launches soon, with a new model called Watermelon due in October\n\n**Meta Platforms will launch its AI agent Hatch in the coming weeks and release a new AI model called Watermelon in October.** That's according to internal documents seen by The Information.\n\nHatch is set to become a consumer version of the OpenClaw agent and is part of CEO Mark Zuckerberg's plan to make money off the company's heavy AI spending and grow revenue beyond advertising. According to the report, Meta is weighing a tiered pricing model, including a premium subscription that runs up to $199.99 a month.\n\n[Hatch](https://the-decoder.com/metas-hatch-ai-agent-could-cost-up-to-200-a-month-and-marks-its-first-paid-ai-product/) is designed to tap into sites like DoorDash, Etsy, Reddit, Yelp, and Outlook, and to offer a customizable dashboard with features like a fitness tracker or trip planner. Whether Watermelon becomes part of the [Muse model family](https://the-decoder.com/the-company-that-made-open-weights-mainstream-now-competes-on-discounts/) or ships as a standalone model is still unclear.\n\nMeta is also building a platform on WhatsApp that will let users plug in more AI agents.\n\n```\nAI News Without the Hype – Curated by Humans\n\n\t\t\t\t\tSubscribe to THE DECODER for ad-free reading, a weekly AI newsletter, our exclusive \"AI Radar\" frontier report six times a year, full archive access, and access to our comment section.\t\t\t\t\n\n\t\t\t\t\tSubscribe now\n```\n\n[The Information](https://www.theinformation.com/articles/meta-plans-launch-hatch-ai-agent-platform-coming-weeks)", "url": "https://wpnews.pro/news/meta-s-paid-ai-agent-hatch-launches-soon-with-a-new-model-called-watermelon-due", "canonical_source": "https://the-decoder.com/metas-paid-ai-agent-hatch-launches-soon-with-a-new-model-called-watermelon-due-in-october/", "published_at": "2026-08-25 13:43:40+00:00", "updated_at": "2026-08-25 14:12:54.435852+00:00", "lang": "en", "topics": ["ai-agents", "ai-products", "generative-ai"], "entities": ["Meta Platforms", "Hatch", "Watermelon", "OpenClaw", "Mark Zuckerberg", "The Information", "DoorDash", "WhatsApp"], "alternates": {"html": "https://wpnews.pro/news/meta-s-paid-ai-agent-hatch-launches-soon-with-a-new-model-called-watermelon-due", "markdown": "https://wpnews.pro/news/meta-s-paid-ai-agent-hatch-launches-soon-with-a-new-model-called-watermelon-due.md", "text": "https://wpnews.pro/news/meta-s-paid-ai-agent-hatch-launches-soon-with-a-new-model-called-watermelon-due.txt", "jsonld": "https://wpnews.pro/news/meta-s-paid-ai-agent-hatch-launches-soon-with-a-new-model-called-watermelon-due.jsonld"}}