{"slug": "meta-s-new-muse-image-model-accepts-instagram-accounts-as-a-prompt", "title": "Meta's new Muse Image model accepts Instagram accounts as a prompt", "summary": "Meta launched Muse Image, its first AI image model from Meta Superintelligence Labs, now available in the US through Meta AI, Instagram, and WhatsApp. The model generates and edits images from complex prompts, integrates with Instagram accounts and Facebook Marketplace, and powers new Instagram Stories effects. It is free for everyday use with limits, and a paid Meta One subscription offers more generations.", "body_md": "# Meta's new Muse Image model accepts Instagram accounts as a prompt\n\nThe new AI model is also powering effects in Stories and image generation in WhatsApp.\n\nAfter launching [Muse Spark](https://www.engadget.com/ai/metas-muse-spark-model-brings-reasoning-capabilities-to-the-meta-ai-app-161456684.html) and kicking off its new family of AI models in April 2026, Meta is ready to tackle image generation. [Muse Image](https://about.fb.com/news/2026/07/introducing-muse-image-meta-ai/) is the first AI image model created by Meta Superintelligence Labs, and the company says it's now available in the US through the Meta AI app, Instagram and WhatsApp.\n\nMuse Image uses an \"advanced reasoning to understand complex prompts, seamlessly blending multiple photos into high-quality creations,\" according to Meta. The model can generate images in a wide variety of formats and styles, and understands conversational prompts to make asking for changes simple. Meta also claims Muse Image can be prompted to generate a functional QR code and that text it produces in images \"comes out legible and styled to match.\"\n\nThe new model will power a variety of features across Meta's apps, but in Meta AI, it's primarily focused on image generation and editing. You can use a series of presets as a jumping off point for editing or generating an image, or the \"Ideas\" tab in the app's image editor to prompt further tweaks. Meta will even let you draw and write on a photo to indicate what you want Muse Image to change.\n\nLike Google, Meta is connecting its new AI model to its other services. Taking a picture of your room and asking Meta AI to redecorate can pull furniture from listings from the web and Facebook Marketplace. Tagging a friend's Instagram account, meanwhile, can incorporate their likeness in a generated image. The same controls you have in place for how your photos are reused on Instagram apply, but Meta seems interested in capturing some of the viral interest OpenAI drummed up when it let users create videos of friends with its now defunct [Sora app](https://www.engadget.com/ai/openais-sora-app-is-real-but-youll-need-an-invite-to-try-it-171849671.html).\n\nOutside of the Meta AI app, Muse Image is powering [over 30 new effects for Instagram Stories](https://about.instagram.com/blog/announcements/new-ai-effects-in-instagram-stories), including one that edits your photo to look like you took it with a disposable camera and another simply called \"Puffer.\" A new interface in Instagram's image editor will let you preview these effects before you apply them, and Meta says you can also prompt an entirely new edit if you're not happy with its built-in effects. All the new image editing and generating abilities unlocked by Muse Image also carry over to chats with Meta AI in WhatsApp.\n\nUsing Muse Image is free for \"everyday creation,\" according to Meta, with the option to generate even more images with [a paid Meta One subscription](https://www.engadget.com/2182459/meta-rolls-out-subscription-tiers-for-instagram-facebook-and-whatsapp/). When asked for more information, Meta said limits could vary depending on variables like which services users are accessing Muse Image from or their current location. Once you've reached your limit, Meta says it'll prompt you to subscribe to Meta One before your allotment of free images resets.\n\nMuse Image is available in the Meta AI app, Instagram and WhatsApp in the US to start, with more countries and Meta products to come. Meta also says a Muse Video model is in active development.", "url": "https://wpnews.pro/news/meta-s-new-muse-image-model-accepts-instagram-accounts-as-a-prompt", "canonical_source": "https://www.engadget.com/2210087/meta-s-new-muse-image-model-accepts-instagram-accounts-as-a-prompt/", "published_at": "2026-07-07 20:49:10+00:00", "updated_at": "2026-07-07 21:07:00.544327+00:00", "lang": "en", "topics": ["generative-ai", "ai-products", "ai-tools", "computer-vision"], "entities": ["Meta", "Muse Image", "Meta AI", "Instagram", "WhatsApp", "Facebook Marketplace", "Meta One", "Muse Spark"], "alternates": {"html": "https://wpnews.pro/news/meta-s-new-muse-image-model-accepts-instagram-accounts-as-a-prompt", "markdown": "https://wpnews.pro/news/meta-s-new-muse-image-model-accepts-instagram-accounts-as-a-prompt.md", "text": "https://wpnews.pro/news/meta-s-new-muse-image-model-accepts-instagram-accounts-as-a-prompt.txt", "jsonld": "https://wpnews.pro/news/meta-s-new-muse-image-model-accepts-instagram-accounts-as-a-prompt.jsonld"}}