# Meta's New Image Model Isn't Competing With Midjourney. It's Competing For Your Ad Budget. > Source: > Published: 2026-07-08 09:10:33+00:00 # Meta's New Image Model Isn't Competing With Midjourney. It's Competing For Your Ad Budget. By Gabriel Alin Zainescu, ContributorSource: [Forbes Innovation](https://www.forbes.com/innovation/)Muse Image looks like a consumer toy. Follow the money, and it's the next stage of Meta's plan to automate advertising end to end. Muse Image looks like a consumer toy. Follow the money, and it's the next stage of Meta's plan to automate advertising end to end. Get AI news in your inbox Daily digest of what matters in AI.