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Meta's Hatch AI agent could cost up to $200 a month and marks its first paid AI product

Meta is developing a paid AI agent called "Hatch" that could cost up to $200 per month, allowing users to build tools, schedule appointments, or send emails through simple language commands. The product marks Meta's first paid AI offering, with CEO Mark Zuckerberg aiming to generate new revenue streams beyond advertising and offset the company's substantial AI investments.

read1 min publishedJun 6, 2026

Meta is developing a paid AI agent product called "Hatch" that could cost up to $200 per month. Users describe what they need in simple language, and Hatch builds working tools, schedules appointments, or sends emails. CEO Mark Zuckerberg sees the product as a way to open up new revenue streams beyond advertising and refinance the company's massive AI investments.

The article Meta's Hatch AI agent could cost up to $200 a month and marks its first paid AI product appeared first on The Decoder.

source & further reading
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