Meta Pulls AI Image Feature From Instagram Days After Launch

Meta pulled an AI image generation feature from Instagram days after its launch, following widespread criticism over privacy concerns. The feature allowed users to generate AI content from public Instagram posts and reels. Meta acknowledged the feedback and said the feature 'missed the mark.'

Remember that new feature Meta announced last week https://www.macrumors.com/2026/07/08/meta-ai-muse-image/ that lets people use public Instagram posts and reels to generate AI content? It didn't last long. Meta pulled the feature from Instagram late on Friday, following widespread criticism over privacy concerns. "Our intent was to provide a useful creative tool and to give people control over whether their public content could be referenced in this way," Meta said in a statement. "We've heard the feedback that this feature missed the mark, so it's no longer available," the company added. This article, " Meta Pulls AI Image Feature From Instagram Days After Launch https://www.macrumors.com/2026/07/13/meta-pulls-ai-image-feature-from-instagram/ " first appeared on MacRumors.com https://www.macrumors.com Discuss this article https://forums.macrumors.com/threads/meta-pulls-ai-image-feature-from-instagram-days-after-launch.2485319/ in our forums